Instagram users in Zambia
There were 372 900 Instagram users in Zambia in January 2023, which accounted for 1.7% of its entire population.
The majority of them were men - 55%.
People aged 18 to 24 were the largest user group (136 700).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 72 100.