Instagram users in Zambia
There were 347 600 Instagram users in Zambia in July 2020, which accounted for 1.6% of its entire population.
The majority of them were men - 57.6%.
People aged 18 to 24 were the largest user group (140 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 82 000.