Instagram users in Zambia
There were 319 000 Instagram users in Zambia in December 2018, which accounted for 1.5% of its entire population.
The majority of them were men - 60.7%.
People aged 18 to 24 were the largest user group (128 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 79 000.