Instagram users in Zambia
There were 287 300 Instagram users in Zambia in March 2020, which accounted for 1.3% of its entire population.
The majority of them were men - 57.8%.
People aged 18 to 24 were the largest user group (118 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 69 000.