Instagram users in Zambia
There were 324 600 Instagram users in Zambia in January 2019, which accounted for 1.5% of its entire population.
The majority of them were men - 61%.
People aged 18 to 24 were the largest user group (127 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 78 000.