As your small business grows, so (usually) does the number of social media platforms you use and the number of people involved in marketing and customer service on those channels.
When managing them manually is no longer feasible (at least while keeping your productivity and – most of all – sanity), here are a few social media scheduling tools that can help.
Cross-network social media scheduler for teams
Craft, schedule, and automatically publish unlimited number of posts to all your Facebook, Instagram, Twitter, LinkedIn, and Google My Business accounts. Try it for free:
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- Why use social media scheduling tools (The answer to a rhetorical question)
- The best social media scheduling tools for teams
- Meet Edgar
- Sprout Social
- What should you look for in a social media scheduling tool?
- Make it easy to schedule social media posts for your team
Why use social media scheduling tools (The answer to a rhetorical question)
So I’m old enough (I know I tend to talk about it a lot 🙂) to have planned social media content out of a Google sheet, all with content, links, and team member names inside. (I also remember when you couldn’t actually schedule an Instagram post outside of the app.)
But luckily, social media scheduling tools started popping up, offering all sorts of features and then getting more and more advanced as social media platforms gave more access to their APIs. And today, there are lots of platforms to choose from, both free and paid, designed for solo content creators and large enterprise teams.
And what are social media scheduling tools? Well, they can range from simple social media schedulers to more comprehensive platforms that also offer sophisticated moderation tools, analytics, automation, and even analytics or social media listening.
And if you have a team, a tool that automates social media scheduling and allows a collaborative approach to content creation is really a must if you want to save time and improve communication between team members.
(Unless you still want to rely on Google Sheets, manual posting, and Slack notifications firing up all the time. You know what I’m talking about.)
Here are some recommendations that might help you in the search process. (Or you can call it the list of the best social media scheduling tools, I won’t mind.)
The best social media scheduling tools for teams
This is one of the more complex social media platforms on this list. Because besides the scheduling feature, it also includes tools like:
- Comment and message moderation for many social media profiles in one inbox.
- Auto-moderation; letting you do things like set automated replies to some questions or automatically handle spam under your posts and ads.
- Social media analytics and automated reporting.
- Competitor analysis for social media performance.
- Multiple collaboration features for teams.
- And more.
But let’s take a closer look at scheduling and publishing:
- You can schedule and publish posts on TikTok, Facebook, Instagram (including carousels and reels), Twitter, Google My Business, and LinkedIn.
- All of it happens via a shared social media calendar where your entire team can see all the scheduled posts at a glance.
- You can add images and videos, UTM tags and hashtags, and schedule your first comment on Instagram.
- Add CTA buttons, discount codes, or T&Cs to your Google My Business offers.
- Assign posts to different team members, exchange comments and feedback, and get approvals, making the content creation process much smoother and more straightforward.
- Provide access to social media accounts to contributors, agencies, clients, etc., without sharing your passwords.
- Plus, content performance analytics will help you come up with more content that your audience tends to engage with.
NapoleonCat’s pricing plans depend on the number of users and accounts you manage via the platform, with one of the lower prices for each additional user. You can check all the pricing details here to see exactly how much your team would pay.
You can also easily test NapoleonCat for free here – no credit card required during signup 😉
A popular social media scheduling tool you can use to:
- Plan and publish content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create posting schedules for your social media channels and share them with your team.
- Create content publishing approval workflows and get feedback on your posts.
- Analyze post performance and reply to comments under your posts.
Buffer is free if you just need it for your posting to your personal social media accounts. And for teams, you have team and agency plans with payments depending on the number of channels you want to use.
Read this article to learn how Buffer compares to NapoleonCat.
ContentStudio.io is a comprehensive solution for all your social media management needs. It allows you to:
- Seamlessly manage social media platforms with easy-to-use, full-of-features publishing and scheduling tools for major platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more.
- Generate catchy captions, relevant hashtags, and stunning images for your posts thanks to AI.
- Discover trending articles, videos, and GIFs in real time with a content discovery engine.
- Set up automated social media campaigns to ensure a consistent flow of content.
- Keep your audience updated with fresh content from your favorite blogs and websites through automated RSS feed publishing.
- Gain valuable insights into competitors’ content strategy, engagement metrics, and follower growth with Facebook and Instagram Competitor analytics tool.
- Foster teamwork with collaboration features, allowing teams, agencies, and brands to collaborate efficiently on content creation and social media strategies.
- Gain valuable insights into your content performance and social media metrics with detailed analytics and reports, enabling data-driven decision-making.
Pricing starts from $25/month with a 14-day free trial (20% off on Yearly plans).
CoSchedule is a tool that was specifically designed as a content calendar tool. It lets you:
- Plan, schedule, and publish your social media content across platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Plan and schedule your blog articles and email campaigns, and see all the campaign communications in one shared calendar everyone on your team has access to.
- Create and follow to-do lists for content creation and assign tasks to other team members.
- Share feedback and discussions and update clients, bosses, and team members on campaign progress.
- CoSchedule also includes a headline generator for content optimization.
The basic version of the marketing calendar is free for personal use. The pro version starts at $29 per user per month.
Later is a social media publishing and scheduling tool for companies and content creators. It comes with:
- Publishing and scheduling tools for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok.
- A link in bio tool for Instagram and TikTok.
- Visual feed curation tools for Instagram.
- Collaboration tools for teams, creators, and brands.
Later has three basic pricing plans that you can add users to and a couple of extra plans designed for bigger teams. You can also try their free plan for personal use and basic scheduling functionality.
Planoly is a visual content planning tool for social media including:
- TikTok planning tools, letting you upload and schedule your TikToks as well as repurpose them.
- Visual Instagram planning tools for your posts, carousels, and reels. You can also repurpose your Instagram content for other channels like Facebook or Twitter.
- Pinterest planning tools with Pin campaign management and analytics tools.
- Inviting team members to collaborate on your content and simplify content creation workflows.
- It also has a bunch of extra features like content ideas, product tagging, and auto-posting the first comment.
Planoly offers a few pricing plans depending on your content creation needs and the size of your team.
Iconosquare was among the first social media scheduling tools for Instagram. Today, you can use it to schedule and automatically publish posts across different social media channels, complete with approvals and crossposting.
These days it also comes with:
- Analytics and reporting tools.
- Simple moderation tools for social media.
The pricing is based on the number of social media profiles you want to schedule content for, with tiered feature sets for each one.
Meet Edgar is one of the social media management tools specifically designed for scheduling and publishing content. You can use it with:
- Google Business
What’s interesting about Meet Edgar is that it’s focused on evergreen content, letting you easily repurpose, recycle, and reshare successful content that’s still relevant. You can do it with content queues and automations that reshare the content for you.
There are two pricing plans (named Eddie and Edgar) to choose from depending on the number of accounts you want to connect, each with unlimited scheduled posts.
Read this article to learn about Meet Edgar alternatives.
SmarterQueue is similar to Meet Edgar in that it’s built for content recycling. At the same time, it’s also a more comprehensive platform, with extra features such as:
- Social media analytics and competitor analysis.
- A social inbox with moderation tools.
- Social media monitoring for mentions, hashtags, and topics.
It also includes free tools, like the once-popular Instagram top nine tool (whose popularity probably declined along with the decreasing popularity of feed posts on Instagram in general.)
When it comes to pricing, there are several plans available depending on your needs and the number of social profiles and scheduled posts.
Sprout Social is one of the more comprehensive social media management platforms on this list for when you have a bigger team and more channels to take care of. Besides scheduling and publishing content across social media profiles, it lets you:
- Collaborate across teams, agencies, and clients, including creating and managing approval workflows.
- Manage and moderate comments on your social channels.
- Analyze social media performance.
- Listen for mentions, hashtags, and topics.
Since it’s a comprehensive tool, it’s also definitely among the pricier options, especially when it comes to the price per additional user, which starts at $199 in their lowest Standard plan (which is $249 a month). You can check out the full pricing on their website.
Read this article to learn how SproutSocial compares to NapoleonCat.
When you’re just starting out (maybe even as a one-person social media team) and growing your social media presence, Crowdfire is one of the simpler social media scheduling tools that might be helpful. It includes features such as:
- Content curation and relevant articles.
- Publishing and scheduling content with the best times to post suggestions and content queues.
- Mention and comment tracking with the option to reply from the platform, which makes for a basic social media customer service tool.
- And social media analytics with reports and competitor analysis.
You can sign up for their free plan for their basic scheduling features or upgrade for features like analytics and bulk scheduling.
What should you look for in a social media scheduling tool?
You’re the only person who truly knows the needs and preferences of your organization.
While searching for a the best scheduler for you and your team, consider the following aspects.
Business and team needs
Every business has unique requirements, and your social media scheduling tool should align with those needs.
Before choosing a tool, evaluate the size of your team, the number of social media profiles you manage, and the scale of your social media marketing campaigns. Look for tools that offer multi-user access with customizable permissions, as this enables seamless collaboration and prevents any unauthorized access.
Additionally, consider features like team communication, task assignment, and approval workflows, which can enhance team coordination and productivity.
Ease of use
You don’t want to spend excessive time trying to figure out how the tool works or training your team to use it.
Look for tools that offer a straightforward onboarding process, an extended knowledge base, and an easy-to-navigate scheduling calendar. A good tool should also provide integrations with popular social media platforms, simplifying the process of importing and publishing content.
Available Customer Support Options and Channels
When dealing with technology, occasional bugs or questions may arise. That’s why it’s essential to have access to reliable and fast customer support.
Before committing to a social media scheduling tool, explore the available support options and channels. Some tools offer 24/7 live chat, email support, phone support, or extensive knowledge bases and documentation. Choose a tool that provides adequate customer support to ensure your team can address any issues promptly.
Last but not least, pricing.
Social media scheduling tools come with various pricing models, ranging from free plans with limited features to subscription-based plans with advanced functionalities.
Carefully analyze your budget and the features you require, and compare the pricing structures of different tools. Keep an eye out for hidden costs, such as additional charges for extra team members or posting beyond certain limits. Opt for a tool that strikes the right balance between affordability and the features you need for your social media strategy.
Make it easy to schedule social media posts for your team
When you’re serious about your social media marketing and customer service – especially when working in a team and for a larger company – using free social media scheduling tools will probably no longer cut it. Especially when you want to polish your workflows and be able to organize teamwork better.
The good news is, though, that you’ll probably be getting much more value with the right platform that fits your team’s needs, not just the ones related to publishing and scheduling social media content.
Got a favorite already? 😉
Best social media scheduler for teams
Schedule unlimited posts for Facebook, Instagram, Twitter, LinkedIn, and even Google My Business – using one simple tool. Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
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