How to Create an Instagram Analytics Report in 2023

How to Create an Instagram Analytics Report in 2023

Let’s face it: reports are rarely anyone’s favorite tasks (if they’re yours, I commend you, really.) But someone’s gotta do them. Here’s how to create an Instagram report so it’s actually helpful for anyone reading it – and takes little to no time.

Create Instagram analytics reports within seconds

Create Instagram analytics reports within seconds

Generate custom Instagram reports within seconds. Schedule automatic reports, analyze your competitors, and more. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Why analyze your Instagram performance in the first place

(Other than because your boss or client keeps asking for that report.)

Well, analyzing and reporting on your Instagram marketing (and generally, any social media activity, or in fact, any marketing activity) is for you to:

  • Know what works and what doesn’t
  • Stop doing what doesn’t work, and do more of what does.

Ultimately making your Instagram marketing much more effective, engaging, and profitable. And reporting on those analytics in regular intervals helps you keep track of things and see the progress you’re (hopefully) making.

Plus, of course, it’s essential when you work for an agency to show your clients how well they’re spending their money with you. And it also helps justify spending money on ads, influencer partnerships, recording those reels, etc. Anyone who’s ever asked their boss for a bigger campaign budget knows this.  

The thing with reports is, though, they take time and are not a very exciting activity (like anything involving excel spreadsheets.)

Well, the good news is that there are analytics tools available with easier, automated ways to create Instagram reports that focus on all the important data while looking great and requiring minimum effort from you.

Shall we take a look at one of them?

How to create a custom Instagram analytics report with NapoleonCat’s reporting tool 

It’s really easy, and takes about a minute – below are the steps to follow to create an Instagram analytics report

  1. Go to Reports in your NapoleonCat dashboard. Click “Create new report”, and select the time frame. You can select a completely custom time period for your Instagram analytics report.

(By the way, you can also create similar reports for Facebook and Twitter.)

Instagram Analytics Report - choosing the time frame
Choosing the time frame for your Instagram analytics report
  1. NapoleonCat lets you brand your report, so it looks even nicer and more pro. To do that, add your company’s or your client’s logo. You can also remove NapoleonCat branding if you don’t want to include it.
  1. Select the Instagram profile you want to report on. You can add up to 8 Instagram accounts at once and create a comparative report.
  1. Review and select the metrics to track in your report. These include your audience demographics and your post performance metrics:
  • Key metrics
  • Followers change
  • Followers by age and gender
  • Followers by country
  • Followers by city
  • Daily engagement rate
  • Daily interactions
  • Reach
  • Impressions
  • Daily profile views
  • CTA clicks
  • Page admin activity
  • Post engagement by post type
  • Engagement rate by day
  • Engagement rate by hour
  • Engagement rate by number of hashtags
  • Most used hashtags
  • Most engaging posts
  • Most liked posts
  • Most commented posts
  • Most viewed Instagram Stories
Instagram Analytics Report - metrics you can include in ig analytics report
All the metrics you can include in your Instagram analytics report

Depending on what you or your client needs, you can include all of the metrics or just the ones that are key in your case. For example, if you’re only reporting on audience growth, you can leave just the metrics relevant to your audience.

5. Click “Generate” and wait for the report to appear in your account. The report will be created automatically, but it can take a minute or two – all depending on the volume of the data the system needs to go through (so, the fewer accounts and metrics, the quicker the report generation.)

6. Then you can do a few more things:

  • Download the report as a PDF file and save it on your computer. Then send it to whoever needs to see it. You’ll also get an email with a link, so you can share that with others.
  • Schedule your report to email it directly to selected recipients – this way you don’t have to do it manually.
  • Create another similar report.
  • Edit or delete the report.

Here’s what a sample page from an Instagram analytics report created in NapoleonCat looks like:

Instagram Analytics Report - engagement rate by day
Sample page from an Instagram analytics report

And here’s a step-by-step video guide that’ll take you through the entire process:

Schedule a recurring Instagram analytics report (it’s even quicker)

If you have to report on your Instagram analytics on a regular basis, you can avoid creating the report every time you need to send it by scheduling it automatically. Here’s how to do that:

  1. Click ”Schedule Report”.
  2. Paste the emails of the people who need to receive the report. This could be your manager, CMO, CEO, your client, etc. 
  3. Define the time intervals to send the report in. You can choose to send your reports weekly, monthly, or each quarter.
Instagram Analytics Report - scheduling a weekly report
Scheduling a weekly Instagram data analytics report.
  1. Then follow the steps from the initial process – select the accounts and the metrics for your report.
  2. All your scheduled reports will be available in the “Scheduled reports” tab.

This way, you can schedule your Instagram analytics report once and wait for the email to arrive every week, month, or quarter, without having to do anything at all. (You can, though, review the report before it gets sent, for example, to add a new, relevant Instagram metric.)

Automate Instagram Analytics Reports

Automate Instagram Analytics Reports

Schedule weekly, monthly, or quarterly reports. Automate report delivery to your clients. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Create Instagram analytics reports for your competitors’ accounts

Want to compare your performance to the benchmarks in your industry? 

With NapoleonCat, you can create Instagram reports for other Instagram accounts (and also Facebook Pages and Twitter profiles).

This will help you compare and benchmark and can provide some helpful input for your marketing strategy. 

You can create a report for any Instagram business account and compare things like profile views, post reach, post performance, engagement rate, or follower growth. Here’s what that might look like:

And in case you were wondering…

How to make an Instagram report for your company

First of all, define your essential KPIs (key performance indicators) – especially the ones that really matter for your business and help you achieve goals, e.g. building brand awareness, or selling your products and services.

Then match them to your Instagram analytics report metrics. 

Of course, your CEO will probably also enjoy seeing some vanity metrics like post reach or likes, but try focusing on the ones that matter for the bottom line:

  • What kind of Instagram content brings in new and repeat customers?
  • What types of content help generate traffic to your website?
  • What content do your followers engage with?

In other words, keep your Instagram performance report consistent with your Instagram content strategy, entire social media marketing strategy and overall digital marketing goals. That way you can show your decision-makers how Instagram works for the business and also where the Instagram marketing dollars go (or why you should spend more.)

How to get an Instagram analytics report to a client

It works essentially the same way. The things you need to consider here are:

  • What are the goals for your client as far as Instagram marketing goes?
  • What are you helping them with and what results do they expect from you?
  • How proficient are they in reading and interpreting Instagram analytics or a social media report? (Sending them something they won’t really get will probably hardly impress them. Though you never know, do you?)

Again, highlight the metrics relevant to your client’s business. You can also include the ones that look particularly impressive over a given time period (for example, an impressive audience growth following a marketing campaign.) Just don’t forget about what those numbers actually mean for the business – especially if you want to build trust (which you should.)

You can also include all the available metrics in NapoleonCat and walk your client through them on a weekly status call or attach a Loom video for context and some explanation. 

To enhance your agency’s brand image, don’t forget to brand your report with your agency’s or your client’s logo.

Easily create Instagram analytics reports

Easily create Instagram analytics reports

Create (or schedule) multiple Instagram reports within minutes. Generate reports for your own profiles and your competitors’. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Your turn

As you can see, creating an Instagram analytics report is really easy with NapoleonCat, and you don’t really have to do much (except maybe for making a few more strategic decisions beforehand.)

It’s a great way to save the time you would otherwise spend getting the statistics, placing them in an Excel spreadsheet, adding formulas, and then sending it all to your client or boss every time. Automate it with NapoleonCat, and spend that time doing something that helps improve your performance (or your client’s performance) based on what the analytics tell you.

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Try NapoleonCat free for 14 days. No credit card required.

Try NapoleonCat free for 14 days. No credit card required.