Do you know if your social media marketing actually works? If you’re using a social media analytics tool, you probably do. (Why are you here then? ;)) And if you don’t, or feel like you don’t know enough, here’s a list of social media analytics tools you should look into.
In-depth social media analytics & reporting tools
Analyze your performance across different social media platforms. Generate reports for your own profiles and your competitors’, too. Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
Why you need social media analytics tools
There’s a saying that if you don’t measure something, you can’t improve it. And, as with most sayings, there’s a lot of truth in it.
So, to put it in very simple terms – you need a social media analytics tool for your social media to work better. Starting with knowing how it really affects your business – and what you can do about it.
Gone are the days when it was enough to just “be” on social media as a company. (Okay, they might not be entirely gone, unfortunately. But I think you know what I mean.) These days, social media is an integral part of marketing and customer service. And as such, its effectiveness and business impact can – and should – be measured.
Looking closer at your social media analytics, you’ll know more about:
- What to post based on what gets people engaged and how to shape your social media strategy going forward.
- What time to publish your social media posts to reach your target audience.
- What social media channels to post it on (a.k.a. where your audience hangs out and where you can reach them).
- What not to post because it falls flat with your audience.
- Your audience themselves, with a plethora of demographic data (that also helps with ad targeting).
- And the impact of all of it on your website traffic, your sales, and – ultimately – your bottom line.
And when you have all that social media data, you can strategize, plan, and improve. And make the most of what social media has to offer – both for your company and your customers.
So, let’s take a look at some of the best social media analytics tools out there and how they can help with your social media efforts by letting you measure social media data. (Yes, lots of social media in this sentence. You can thank Google.)
NapoleonCat
Besides being a comprehensive (yet affordable) social media management suite with publishing, moderation, and automation capabilities, NapoleonCat actually includes quite robust social media analytics and reporting tools.
Here are some of the things you can do with it:
- Track key metrics on your social media channels over a custom time period, including engagement, reach, follower growth, etc. NapoleonCat analytics works with Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Compare social media channels side by side (including with your competitors’ channels.)
- Track your competition – you can use NapoleonCat to follow any public social media account and analyze what your competitors are doing and how their (which is probably also your) audience responds.
- Monitor your team’s activity and response times to improve your customer service on social media.
- Plus, create customizable, automated reports (including competitive reports) for Facebook, Instagram, and Twitter, including for multiple accounts. And schedule them weekly, monthly, or quarterly to be sent to your boss, team members, or your clients. And that’s without ever touching an Excel spreadsheet. (Which is a huge plus if you ask me.)
You can choose to use NapoleonCat as a purely competitive research tool or combine it with social media management tools altogether, including analytics. The amount you pay with your selected plan depends on the number of users and the number of social media profiles you want to analyze and manage. Here are all the deets (and a 14-day free trial if you want to try before you buy.)
In-depth social media analytics & reporting tools
Analyze your performance across different social media platforms. Generate reports for your own profiles and your competitors’, too. Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
BuzzSumo
BuzzSumo is an analytics tool focused on content discovery and research as well as PR and brand reputation. It’s used by marketers to inspire their content strategy, look for topics people talk about, and monitor brand coverage across online channels (and not just social media). It includes features such as:
- Competitor analysis
- Content discovery and trends
- A keyword tool with search trends and cost data for PPC campaigns
- Top influencer research for your brand
- Tracking mentions, and backlinks
There are several pricing plans depending on the features you’re looking for and the number of users, with as many as 30 users in the Enterprise plan.
Keyhole
Keyhole is a social media analytics platform letting you analyze multiple profiles, brand mentions, campaigns, and influencers. It boasts features such as:
- Social media profile and competitor analysis, including best times to post, audience analytics, engagement, and performance
- Social media trends
- Influencer tracking
- Plus scheduling and publishing content in a visual calendar and team collaboration tools like adding users, managing permissions and approvals
You can go for just the analytics or combine it with other capabilities. The team plan for profile analytics starts at $159 a month for three users.
Brandwatch
Brandwatch Consumer Intelligence is a comprehensive analytics platform meant to help with market research, crisis management, and social media management, too. The tools it provides include:
- Customizable analytics dashboards
- AI-powered image analysis and search
- Instant reporting exportable via Excel, PPT, PDF, or the Brandwatch API
- Online review research
- Sentiment detection
- Plus a social media management suite with a content calendar and social inbox
Apart from a basic plan meant for 1-2 users, Brandwatch is addressed to bigger marketing teams and companies, and to find out the price for your company, you’ll need to set up a demo with their representative.
Cyfe
Cyfe calls itself “All-in-one business dashboards,” and that’s what it provides: customizable dashboards for various business use cases. It lets you monitor your clients’ social media analytics along with providing Google Analytics, Google Ads, and other types of dashboards.
When it comes to social media platforms, you can do things like:
- Analyze performance on Facebook, YouTube, Twitter, Instagram, and LinkedIn
- Analyze Facebook Ad campaigns
- Import data from sources like Google Sheets or a .csv file using custom widgets
- Select from different data visualization methods if you prefer Gantt over a pie chart, etc.
You can use the platform starting from just one user up to white labeling the solution and offering it to your clients in the Agency plan.
SparkToro
SparkToro is a great tool if you really want to understand your target audience. It follows your visitors’ behavior online and analyzes their demographics for a complete picture of your audience and their preferences. Its features include:
- Demographic data such as age, gender, interests, geolocation, and even political leanings
- Popular hashtags and keywords they use online
- Online channels they engage with the most
- Tracking publicly available email addresses and social media accounts
- Spreadsheet data exports
SparkToro has a free basic plan for personal use, but if you want to go beyond just one user and share it with your team, the paid plan starts at $150 a month for smaller teams and agencies.
Audiense
As you might suspect from its name, Audience is another tool to analyze your, well, audience. The platform is made up of two separate products: Audiense Insights for analytics and Audiense Connect for managing your Twitter communications. So if your main focus for your marketing and customer service is Twitter, you should definitely have a closer look.
When it comes to its analytics capabilities, the tool lets you:
- Create customer personas based on data
- Segment your audience based on interests
- Gain insights into audience psychographics, demographics, personality, and content they like
- Identify influencers to work with
- Target your Twitter ads better with detailed insights into your Twitter audience
Pricing is based on which product you select and things like the number of reports. For larger teams, you need to set up a meeting to discuss your needs.
Digimind
Digimind is another example of an analytics tool complete with social media listening and influencer marketing tools.
Some of its features include:
- Brand reputation tools complete with tracking brand mentions and reach, conversation volumes, and sentiment
- Competitive analysis
- Analyzing content and campaign performance across your social media channels
- Consumer insights with demographic and behavioral data you can use to create your buyer personas and optimize your customer journey
- Market trend identification
- Influencer analysis and measuring the ROI for your influencer marketing campaigns
There’s no info about pricing plans on their website, so you need to reach out to them directly and set up a demo if you want to have a look for yourself.
Mentionlytics
Mentionlytics is a social media monitoring and analytics platform designed for startups, large enterprises, and agencies alike. Like many similar platforms, it combines social listening with analytics capabilities, letting you:
- Track online brand mentions along with engagement, reach, and sentiment
- Identify brand ambassadors and trolls
- Create a social media analytics report including mentions across social media networks and sentiment analysis, the share of voice, and influencer reports
- Track all major review sites including TripAdvisor, Booking.com, Google reviews, and Facebook reviews in one dashboard
- It also includes a publishing tool for Twitter, Facebook, and LinkedIn
Pricing is based on monitored keywords and the number of users, starting at $49 a month for small teams of up to 5 people.
RivalIQ
Unlike some of the more comprehensive tools above, RivalIQ is specifically focused on social media analytics alone, including:
- Competitive benchmarking across social media profiles
- Content performance analytics along with best time to post and hashtag analysis
- Social media audits tracking organic and paid content performance, detecting sponsored content, and monitoring Twitter mentions
- Social media reports you can export and schedule to send automatically
Plans start at $239 a month for just one user account and 10 tracked companies. The higher the plan, the more historical data you can retrieve (up to 24 months for the highest plan.)
Your turn
Yes, not everyone has an analytical mind or even likes numbers (the sheer fact of being a social media manager doesn’t guarantee a love of spreadsheets, does it?) But that’s why there are tools to do the heavy lifting for you and your team – so that all you have to do is a few clicks to generate a custom report your client or boss will be impressed with.
Not to mention a report that will actually let you do better marketing and customer service on social media.
(And you can actually try right now.)
In-depth social media analytics & reporting tools
Analyze your performance across different social media platforms. Generate reports for your own profiles and your competitors’, too. Try it for free:
Try NapoleonCat free for 14 days. No credit card required.
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