What's Fresh?

We’re excited to share a significant improvement to our Social CRM. This update results from listening closely to your feedback and understanding how you work with customer data every day.

What’s New

You can now view, manage, merge two profiles together, and soon export your customer profiles from one dedicated place. Instead of trying to figure out whether you have even spoken to the client before or searching through scattered records, everything you need is right in front of you. This update is for you if you’ve ever dealt with clients writing to you from multiple social media profiles or struggled to keep your customer info tidy.

Why We Made This Change

Customer care teams told us they needed a clearer, simpler way to organize and use profile data. Responding to people on social media isn’t just about speed—it’s about knowing who you’re talking to, understanding their history with your brand, and making every conversation count. We wanted to help you do that, without the clutter or confusion from messy data.

How It Helps Your Team

• Stay Organized: All your customer profiles are now easy to find, update, and keep accurate. No more guessing if you’re talking to the same person twice.
• Work Together: When everyone on your team sees the same, up-to-date information, it’s easier to pick up conversations, avoid double work, and support each other.
• Respond with Confidence: With a complete view of each customer’s history, you can answer questions faster and make your replies more personal, even when handling a busy inbox.
• Export When You Need: Exporting profiles is now straightforward, whether you want to analyze your customer base, share data with other teams, or just keep a backup.

Try It Out

The new Social CRM profile management view is live. Take a look, see how it fits into your workflow, and let us know what you think. Your feedback is what drives us to keep improving.