Want to automate spam moderation in your social media comments? Here’s a comparison of two tools that can help you do that – Troll Wall and NapoleonCat’s Auto-moderation – to help you make the right choice.
A few words about automating spam and troll comment moderation
Imagine a regular workday as a social media manager or moderator (or whatever your job title.) Maybe you don’t even have to imagine it because that was your day yesterday or that’s how today started.
You log on to your brand’s (or your client’s) social media channels and, one by one, look at all the comments to all the posts and ads, manually deleting or hiding anything that’s offensive, spammy, hateful, etc. You know the drill.
The more social media channels you manage, the more of that manual work you’re going to do every day. And it’s not like it’s a one-and-done job. The comments and spam will keep coming during the day.
If you’re using a social media management tool with a Social Inbox like the one in NapoleonCat, it might be easier for you to spot it and react quickly. But if you’re not automating the process, you’ll still have to delete or hide the comments manually, and it will still take a lot of your time.
Meanwhile, automating spam and troll comment moderation is one of the easiest things to do when it comes to social media automation. And there are plenty of tools that will help you do that. Let me take you through two of them – Auto-moderation in NapoleonCat vs.TrollWall.
What’s TrollWall and what it can do
TrollWall is like a firewall for trolls, which immediately gives you an idea of what the app can do.
It’s an AI-powered tool for automated community management that helps automatically detect hate speech and hide it from your comment sections without human intervention.
Some of its features include:
- An AI algorithm trained on real-life hate speech and troll comments, with human-validated data
- It lets you create your custom word and phrase list for hate speech and spam and automatically blocks comments that contain them
- Customizable AI replies to comments
- You can also like the comments, hide or delete them, block trolls, and tag comments and their authors for filtering
You can use TrollWall with your social media accounts on Facebook, Instagram, TikTok, and YouTube, and it also works with comments for paid ads.
So, it’s a typical automated moderation tool focused on trolls, spam, and hate speech, as the very name suggests. And as such, it can be a helpful tool for automating this area of comment moderation.
Now, let’s take a look at NapoleonCat vs. TrollWall.
Auto-moderation in NapoleonCat – what it is, and how it works
NapoleonCat is a much more comprehensive social media management tool, and Auto-moderation is a part of it, though it’s definitely an important one.
With one NapoleonCat subscription, you get several tools, including a Social Inbox, where you can manage comments, direct messages, and reviews on different social media channels:
- TikTok
- YouTube
- Google Business.
Within the Social Inbox, you get a dashboard with all your comments and messages organized into threads that you can easily manage – reply, like, hide or delete, flag and tag, you name it.
But there’s more—the collaboration feature available in the Social Inbox lets you assign comments to different moderation team members, have internal conversations with other moderators, and even send a comment for consultation, for example, to your client’s team.
So it’s like your comment moderation and social media customer service command center where you can handle all customer interactions on your social media channels.
But let’s talk about Auto-moderation, that’s why you’re here, after all.
The Auto-moderation in NapoleonCat lets you build different scenarios for automating comment moderation. For example, you can:
- automatically hide or delete spam and hate comments on your organic content and ads
- automatically respond to frequently asked questions, including creating several versions of the reply that the system will randomly rotate
- automatically respond to some comments in a private message – for example, when there’s a customer service issue involved, and you want to ask about some personal details like the order number
- automatically respond when you’re out of the office
- automatically assign a comment thread to a selected moderator, for example, based on a tag
- flag comments, tag them, and automatically assign sentiment.
Auto-moderation is based on rules that you create using a really simple editor – you specify elements one by one, including:
- the social media platform and account. You can also set up different Auto-moderation rules for individual social media posts.
- the type of content to react to – like a comment or DM. You can also, for example, only apply the rule to comments with links.
- the trigger, for example, a list of keywords
- the action – for example, deleting a comment
- the action within NapoleonCat, for example, flagging or assigning to a moderator
- and the schedule for when the rule is supposed to run.
To automatically delete or hide spam and offensive comments (which you can do on Facebook and Instagram, including organic and paid content), you’d typically add a list of trigger words that are most commonly used in this type of comment. To prevent spam, for example, from under your ads, you can also apply the rule to just the comments that have links in them.
To make things even easier, you’ll find ready-made templates to automatically hide offensive comments that you can customize, but the bulk of the work’s been done for you based on NapoleonCat’s customers’ experiences.
As you can see, the Auto-moderation in NapoleonCat is a more comprehensive tool with many more applications. But let’s make a proper comparison between NapoleonCat vs. TrollWall, shall we?
NapoleonCat vs. TrollWall – pros and cons
They’re designed to do similar things, but you can probably already see that they have different potential.
TrollWall
With TrollWall, you’re focusing on fighting spam and hate in the comments. And it looks like the tool can do this one thing pretty effectively with AI’s help.
TrollWall pros
- A straightforward tool to prevent spam and hate in the comments on social media.
- It works for the comments on Facebook, Instagram, TikTok, and YouTube, including organic and sponsored content.
- AI helps with the setup, making it really straightforward, plus it keeps learning to get more effective at detecting hate speech.
- As I write this, the tool works with English, 3 variations of Spanish, German, Polish, Romanian, Czech, and Slovak.
TrollWall cons
- It doesn’t really have a Social Inbox to manage the comments in general, so you have to have another tool to do that.
- The actions it can take are also limited compared to what you can do with NapoleonCat’s Auto-moderation rules.
- There’s always a chance of AI misinterpreting some context, so you still need to keep an eye on it.
- Plans are organized around a single social media account, so that’s not very helpful. Plus, you need to contact the company to get details about the pricing – there are no prices available on their website.
NapoleonCat’s Auto-moderation
As you’ve already seen, Auto-moderation in NapoleonCat is a more comprehensive tool within an even more comprehensive platform focused on social media management overall.
NapoleonCat pros
- Besides a tool to moderate spam and offensive comments on social media, you also get many other Auto-moderation scenarios you can use to engage your audience with customizable replies.
- You get a Social Inbox to manage all your comments, and NapoleonCat includes other social media tools, such as a scheduling and publishing tool.
- You also get comprehensive social media analytics and reporting tools, including moderation reports to keep track of moderation effectiveness and improve customer service on social media.
- Besides hiding and deleting comments, you have a much bigger variety of responses to choose from, and you can also assign comments to human team members to handle customer conversations in a more personalized way.
- You can schedule your Auto-moderation rules to work only during the weekends when nobody’s there, or during peak hours to support your moderation team. You decide.
NapoleonCat cons
- Setting up the Auto-moderation rules might take a little bit more time in NapoleonCat vs. TrollWall (though the templates help.)
- AI is currently only used in certain areas of the tool, such as detecting comment sentiment (which, by the way, can also trigger actions like replying or hiding).
- Right now, Auto-moderation only works for Facebook, Instagram, and Messenger (including Instagram and Facebook ads.)
- It might be a bit of an overkill if you need just a tool to manage spam on social media.
NapoleonCat vs. TrollWall – which one’s better?
I’ll give you my favorite response: it depends. 😈 To bring it down to a very simple comparison, TrollWall is more automated, and Auto-moderation in NapoleonCat has way more personalization options.
So it’s all a question of your needs and priorities at the moment. But, since we’re on the NapoleonCat blog, I’ll definitely recommend its Auto-moderation if you’re on the hunt for a more comprehensive tool that will help you deal with a large volume of social media comments overall.
And even better, you can try it yourself with the free trial and make your own choice.
Protect your social media from spam & hate
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