Have you been posting on TikTok for quite a while but can’t seem to break through the noise and get the views you’re hoping for?
Your TikTok vids aren’t getting enough engagement and you’re starting to feel discouraged. After all, you’ve heard there is 1 billion monthly active TikTok users around the world, so there must be users out there who’d want to watch your videos.
Every time you open the app, you see others achieving viral success with their videos, and you can’t help but wonder what they’re doing differently.
You’re passionate about your niche, and you believe in the quality of your content, but it seems like you’re missing a crucial piece of the puzzle.
In this blog post, we’ll explore proven methods and tactics on how to get more views on TikTok. Keep reading and find out how to generate the growth and engagement you’ve always aspired to achieve.
We’ll cover:
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What Counts As A “View” On TikTok?
Before we dive into the nitty-gritty of getting more views on TikTok, let’s take a sec to understand what actually counts as a “view” on the platform.
Spoiler alert: it’s pretty straightforward.
The moment your video starts playing on someone’s screen, boom, that’s a view. It doesn’t matter if they watch the whole thing or just a few seconds.
Autoplay or loop? Yep, that counts too. So, if someone’s scrolling through their feed and your video autoplays, you’ve got yourself a view. If it loops and plays again, that’s another view for you.
Now, you might be tempted to keep watching your own video to bump up those views, but sorry to break it to you – it doesn’t count. TikTok’s got your number on that one.
But here’s the catch: a view doesn’t necessarily mean a user is engaged or likely to hit that “follow” button. It’s just a metric that shows your video was played.
Make sure each view counts by creating videos that grab attention and keep viewers engaged. After all, the goal is to turn those views into real connections and build a community of followers who love what you’re all about.
How Much Does TikTok Pay Per “View”?
So, you’ve probably heard about the TikTok Creator Fund. It’s this cool program that helps creators make some cash from their content.
The Creator Fund is TikTok’s way of supporting its creative community. You might be excited to know that TikTok recently announced that they expect this fund to grow to over $1 billion in the US in the next 3 years, and more than double that globally.
That’s a lotta moolah up for grabs, and you’d want to get a piece of that pie.
So let’s get to the point: on average, you can expect to make between $0.02 and $0.04 per 1,000 views through the Creator Fund. This means that if your video racks up 100,000 views, you could potentially earn between $2 and $4.
Doesn’t sound like much, I know, but as your views and engagement grow, so can your earnings. Besides, there are many indirect ways you can leverage your views to earn more (more about that in a sec).
But before you get too excited, here are the requirements to be eligible for the Creator Fund:
- Be at least 18 years old
- Have a minimum of 10,000 followers
- Accumulate at least 100,000 video views in the last 30 days
- Adhere to TikTok’s community guidelines and terms of service
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How Your Views Can Help You Earn More
As already mentioned, there are more profitable ways to leverage your growing view count. You can use the following methods to grow your income stream as you reel in more views.
- Brand partnerships: Teaming up with brands that align with your content and values can be a win-win situation. You can create sponsored posts or even become a brand ambassador, and the potential earnings from these collaborations can significantly boost your income while also providing valuable exposure for both you and the brand.
- Affiliate marketing: You can earn a commission by promoting other people’s products or services. Find brands and products that resonate with your audience, create engaging content that showcases them, and use your unique affiliate links to start earning.
- Selling merch: If you’ve got a loyal fanbase, why not create some cool merch for them to rep? From custom t-shirts to phone cases, you can design and sell a variety of items that reflect your brand and personality. This not only helps you earn extra cash but also strengthens your connection with your followers.
- Live gifting: TikTok allows creators to earn money through live streams by receiving virtual gifts from viewers. These gifts can be converted into Diamonds, which you can redeem for real cash, so don’t be shy about going live and interacting with your audience.
Should You Buy Views on TikTok?
It’s tempting, right? But the answer is a big fat NO.
First off, purchased views aren’t genuine, which means you won’t get real engagement from them. Would you rather have thousands of fake views or a small, loyal audience that actually cares about your content and sticks around to see what you’re up to next? Thought so.
What’s more, if your audience catches wind of your view-buying shenanigans, it can seriously damage your credibility and trustworthiness. And once you lose that, it’s pretty tough to get it back.
Instead of buying views, focus on creating engaging, authentic content that speaks to your target audience. It might take more time and effort, but the payoff is much more rewarding.
Remember, slow and steady wins the race, and real connections are worth their weight in gold (or views, in this case).
This is actually a perfect segue to our next section.
How to Create TikTok Videos That Rack Up Views
Now that you know how to get more views on TikTok and boost your earning potential, here are some tips and tricks to help you craft and publish engaging TikTok content that’ll captivate your audience and boost your view count.
1. Optimize your TikTok profile
To get more views on TikTok and attract followers, you need to make your profile stand out. Start by choosing a profile picture that’s eye-catching and represents your brand or personality. A cool profile pic is like a first impression, so make it count!
Next up, your bio. Use this space to give viewers a quick snapshot of who you are and what you’re all about. Keep it fun and casual, but make sure it’s related to your niche. And hey, throw in a few emojis for some extra pizzazz.
Your username matters too. Pick something catchy and easy to remember, so people can easily find you.
Last Crumb is a cookie brand that’s making a big splash on TikTok. They continue to get more views and followers thanks in large part to their highly-optimized TikTok profile.
2. Find your niche
To make an impact on TikTok, you gotta zero in on a specific topic or interest that you’re super passionate about. By focusing on your niche, you’ll attract a dedicated audience who’s just as into your content as you are, and they’re more likely to engage with it.
For instance, if you’re a fitness buff, you can share workout tutorials, healthy recipes, or motivational content to inspire others on their fitness journey. You’ll become the go-to person for all things fitness on TikTok!
3. Leverage hashtags
Okay, let’s talk hashtags. These little guys are super important for getting your TikTok videos in front of the right eyes. By adding popular and relevant hashtags to your video captions, you’re upping your chances of being discovered by users who share your interests.
To make the most of hashtags, do some research to find out which ones are trending in your niche, and sprinkle them strategically in your posts. But remember, using too many hashtags can come across as spammy, so keep it below 5.
Why not create your own branded hashtag while you’re at it? Encourage your followers to use it in their videos, and you’ll not only get more views on TikTok but also gather user-generated content that you can share or repost.
4. Post consistently
By finding the best time to post on TikTok and establishing a regular posting schedule, you’ll keep your audience engaged and make it easier for new viewers to discover you. Trust us – nobody wants to follow a creator who posts once in a blue moon.
So, aim to post at least once a day or several times a week, depending on your niche and the type of content you’re into.
When you post consistently, you’ll not only increase your views on TikTok but also help your audience build a habit of tuning into your content.
It’s like having your favorite TV show airing at the same time every week – your viewers will know when to expect new content from you, and they’ll be more likely to stick around for the long haul.
Protip: If you’re having a hard time staying consistent, consider adding some low-effort videos to your TikTok content mix. We’re not saying to abandon quality altogether. But by posting “simpler” or “casual” content, you showcase your true personality and build a connection with your audience.
5. Collaborate with other brands and creators
Partnering with other creators in your niche is a fantastic way to reach new audiences and get more views on TikTok.
Collaborations boost views because they allow you to tap into each other’s followers, bringing fresh content ideas and perspectives to the table.
Let’s say you’re a DIY home decor enthusiast, and you team up with a thrifty upcycler. You could create a series of TikToks showcasing how to transform inexpensive, second-hand finds into stunning home accents. This way, both of you benefit from the exposure and can grow your audiences together.
Khaby Lame, TikTok’s second most-followed star, kicked off 2022 by inking a partnership with the prestigious fashion label, Hugo Boss. Targeting Millennials and Gen Z audiences, the collaboration videos, under the hashtag #BeYourOwnBOSS, amassed nearly 6 million views.
Protip: When doing collaborations, consider using formats like duets, stitches, and trends to create engaging and creative content. Duets allow creators to perform side-by-side, while stitches enable creators to add their own twist to an existing video.
6. Jump on trends
TikTok users love to jump on trends, and if you want your TikTok content to resonate with them, you have to get trendy. After all, 25% of TikTok users in the US are always interested in trends.
By jumping on trending topics and incorporating them into your content, you can reach a wider audience and get more eyeballs.
So, how do you get trendy? Start by keeping an eye on the Discover page. Follow popular creators to stay updated with what’s hot (and what’s not). And always make it a point to check out TikTok trends.
7. Use trending sounds and music
If you’ve been enjoying TikTok for some time, you already know it’s all about those beats and sound effects. Picking the perfect audio and music can seriously help rake in those views.
On the Discover page, you can find popular sounds currently trending on TikTok. You can also find royalty-free sounds on TikTok’s audio library.
Just remember to keep your niche and brand in mind when choosing music and sounds, and always give credit where it’s due to the original creators.
How To Get More Views On TikTok After Posting
Before you get too comfortable, remember that your job’s not done once you’ve hit the “post” button. There are still plenty of strategies and techniques to employ to maximize your video’s reach and engagement. Here are some of them:
1. Share your TikTok videos on other social media platforms
Cross-promoting your TikTok videos on different social media platforms like Instagram and Facebook can help you reach a larger audience and drive more views to your content.
But simply sharing your videos won’t cut it. Here are some strategies to make your cross-promotion more effective:
- Tailor your TikTok content for each platform: Adapt your TikTok videos to fit the unique characteristics of each platform. You can, for example, create a teaser or a shorter version of your video for Instagram Stories.
- Use platform-specific hashtags and captions: When sharing your TikTok videos, use relevant hashtags and captions that cater to each platform’s audience. This way, you can effectively tap into the unique interests and preferences of users on each platform.
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2. Engage with your audience
If you’re not making friends on TikTok, you’re doing it wrong. After all, engaging with your audience is important for getting more views and building a loyal fanbase.
So, don’t be a stranger – respond to comments, like, and share your followers’ content. Show them some love and they’ll return the favor.
When you take the time to connect with your viewers, they’re more likely to keep watching your videos and spread the word to their friends. Think of it as a ripple effect that helps spread the word about your brand.
Plus, engaging with your audience can catch the eye of brands who want to work with creators who have a strong, loyal following. So, the more you interact with your fans, the better your chances of scoring some sweet brand partnerships with TikTok influencers and other brands.
Again, you can use NapoleonCat to manage all your TikTok comments (organic and ads) from one customizable view, even if you manage multiple TikTok accounts:
TikTok management tool for teams
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3. Leverage TikTok Analytics
Keeping track of your progress is essential, so regularly review your TikTok analytics to understand what’s working and what’s not.
To analyze your performance on TikTok, access your analytics by heading to your profile, tapping the three dots, selecting “Creator tools,” and choosing “Analytics.”
For deeper insights, explore the Content tab for extended data and analytics on each video you post, such as total views, likes, comments, shares, average watch time, traffic source type, and audience territories.
The Followers tab offers insights about your TikTok community, including audience location, active times, and follower growth trends.
When you draw insights from your TikTok analytics, always consider the bigger picture. Fluctuations in video performance are normal, so analyze watch time and other factors to determine what works for your viewers.
Wrap Up
Getting more views on TikTok is about more than just posting content and hoping for the best. It takes time, effort, and a genuine desire to connect with your audience.
Success on TikTok doesn’t happen overnight. It’s a journey that requires patience and persistence. But with the right strategies, you’ll be well on your way to achieving the growth and recognition you deserve.
So, get out there and create content that speaks to your target audience, build real connections, and watch your TikTok views soar!
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