TikTok trends are not only shaping our culture, they are also influencing what we’re buying, eating, and drinking.
If you want to grow your brand on the popular short video platform (and generate more sales), jumping on TikTok trends and incorporating them into your content is a legitimate social media strategy.
But trend piggybacking won’t make an impact if you don’t strike while the iron is hot. Trends come and go with the speed of a TikTok dance challenge, so how do you keep up?
That’s where we come in. Every month, we’ll update this article to give you a comprehensive overview of the latest trends shaking up the TikTok world.
So, without further ado, here are the top TikTok trends taking TikTok by storm (so far) in 2024.
- Current TikTok Trends: December 2024
- Current TikTok Trends: November 2024
- Current TikTok Trends: October 2024
- Current TikTok Trends: September 2024
- Current TikTok Trends: August 2024
- Current TikTok Trends: July 2024
- Current TikTok Trends: June 2024
- Current TikTok Trends: May 2024
- Current TikTok Trends: April 2024
- Current TikTok Trends: March 2024
- Current TikTok Trends: February 2024
- Current TikTok Trends: January 2024
- TikTok Trends: December 2023
- TikTok Trends: November 2023
- TikTok Trends: October 2023
- TikTok Trends: September 2023
- TikTok Trends: August 2023
- TikTok Trends: July 2023
- TikTok Trends: June 2023
- TikTok Trends: May 2023
- TikTok Trends: April 2023
- TikTok Trends: March 2023
- TikTok Trends: February 2023
- TikTok Trends: January 2023
- Bonus section: Here’s a more efficient way to manage your TikTok content
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Current TikTok Trends: December 2024
“We listen and we don’t judge” trend
If you feel like sharing secrets but also need some motivation (and, of course, don’t want to be judged for what you have to say), this TikTok trend might be the perfect solution!
The rules are simple: You share a secret with another person, and no matter how shocking it is, your friend or significant other can’t get mad at you (sounds too good to be true, right?). Naturally, the other person will share a secret with you in return.
After hearing the news, both of you must repeat the phrase, “We listen and we don’t judge,” to show that you genuinely mean it.
Here’s how it works:
@daveandjanie Well this was fun🤣
♬ original sound – Janie Ippolito
How to jump on this TikTok trend: Grab a friend, a camera, and start sharing secrets with each other! Don’t forget to repeat the phrase “We listen and we don’t judge” (even if you don’t mean it 🫠).
Current TikTok Trends: November 2024
Camera flip trend
At some point in our lives, we’ve all fallen victim to the infamous camera flip—often caused by an unfortunate misclick, right?
No one understands this pain better than TikTok users. The “Camera flip” trend captures that dramatic and awkward moment when you accidentally flip the camera at the worst possible time.
From embarrassing angles to unexpected situations, there’s no shortage of relatable scenarios to showcase. And, of course, TikTok is the perfect place to share your own experiences with a creative and comedic twist.
Of course, pet videos rule the platform once again:
@zulo.png her thoughts
♬ Dramatic Sad Violin – Platon Davydov
Also here’s another Twilight-inspired TikTok created by Taylor Lautner himself:
@taylorlautner Oops 😑
♬ Dramatic Sad Violin – Platon Davydov
How to jump on this TikTok trend: Share your awkward camera flip moment with the TikTok community, and don’t forget to add the trending “Dramatic Sad Violin” audio for the perfect touch.
When I’m being chased by a serial killer but…
Apparently, TikTok users have been watching too many spooky movies this Halloween. As a result, they’ve started debating what they would do if they found themselves in the position of a victim being chased by a serial killer.
As expected, TikTokers got very creative with this concept (probably more than they should have this time 😅)
So imagine that the said serial killer is actually your celebrity crush, boyfriend, or girlfriend? Or you simply realize that you’re the one who’s more crazy?
@annikenerkulest ♬ original sound – kaylee
And remember – nobody is judging you if you get too tired of all this running away (or if your knees start to hurt—literally me) and you simply decide to give up.
@merlebackes #trend #knee #kneepain #kneesurgery
♬ original sound – kaylee
As you can see, this TikTok trend has huge viral potential, so get creative and come up with your own unique idea – what would you do if you were being chased by a serial killer? 😉
How to jump on this TikTok trend: Simply tell your audience what you would do if you were being chased by a serial killer (P.S. wrong answers only). Remember to use the trending audio for this trend—the song “Goo Goo Muck” by The Cramps.
“Subtle foreshadowing” trend
This TikTok trend was highly anticipated by all of us.
I’m sure we’ve all fallen victim to those lengthy videos that keep you on edge, only to later find out that nothing spectacular happens at the end, or that there is no resolution whatsoever.
So, ladies and gentlemen, may I introduce… ✨Subtle Foreshadowing✨
Instead of making long, boring videos that most TikTok users will instantly skip, this trend offers a more exciting alternative. Simply add a 1-2 second frame (or a few, if you want to keep your audience even more entertained) at the beginning of your video to showcase what will happen later on.
@bakersdelight Dough! 🫠👨🍳 #breadtok #bakersdelight #bakersoftiktok #baking #bakingvideo #foryou #forshadowing #fail #cctv #trend #bakerylife #bts #dough #epicfail
♬ Comforting – Noah
I guarantee that this trend will instantly make your content funnier and more appealing to all your audiences.
How to jump on this TikTok trend: Begin your video with a teaser that hints at what will happen next.
Current TikTok Trends: October 2024
“Upside down” trend
Are you and your partner looking for something creative to do? If so, the timing is excellent, as the new TikTok “Upside Down” trend is skyrocketing in terms of engagement.
This trend is all about couples, and if you’re up for a challenge (and strong enough), you should definitely give it a try. The rules are simple—take your partner and flip them!
Beware, though—it’s much harder than it looks. And while you’re editing your video, don’t forget to time the flip with the lyrics of Jack Johnson’s “Upside Down” song!
@amanda.difine your turn my world upside down🤍 #couple #upsidedown
♬ original sound – 🍌
How to jump on the TikTok trend: Perform a flip with your partner and time the action with the song “Upside Down.”
Current TikTok Trends: September 2024
“Aura points” trend
The word “aura” has been getting a lot of attention on TikTok lately, so you may be wondering what “aura” or “aura points” mean, as you’ve probably seen these phrases pop up on your FYP page.
(Psst, that’s the new TikTok trend we’re talking about!)
On TikTok, the term “aura” is synonymous with coolness. The more aura points you have, the cooler or more badass you are.
But how do you even measure such points?
It’s very subjective, and that’s precisely why this trend has become so popular. On the platform, people share videos in which they talk about some of the most embarrassing or cringe things they’ve done, asking their audiences: “How many aura points did I lose when…?”
@phoebeprenticee happens to often. so embarrassing😭
♬ WILDFLOWER – Billie Eilish
How to jump on the TikTok trend: Post a video on TikTok where you tell an embarrassing story that happened in your life, and add the caption: “How many aura points did I lose when…?”
Current TikTok Trends: August 2024
“Alibi” dance trend
If you’re looking for a fresh dance trend to jump on, you’ve come to the right place and the timing could not be better.
The song “Alibi” by Sevdaliza is as hot as it gets on TikTok, and TikTokers are challenging themselves to see who can perform the viral dance better. The competition is enormous, and so is the number of views and reactions to the ‘Alibi’ TikTok trend videos. We suggest you get to work—work being the dance floor, of course! 🙂
Shakira once said ‘hips don’t lie,’ and oh boy, neither do we.
@_nellamarie @itsyogurl_ali on ig ❤️
♬ Alibi – Sevdaliza & Pabllo Vittar & Yseult
How to jump on the TikTok trend: Perform your own dance to the “Alibi” song.
Current TikTok Trends: July 2024
Lion’s roar trend
Recently one sound effect dominated TikTok – the distinctive lion’s roar.
But what is this new TikTok trend all about?
Well, many things, to say the least. But if we were to describe it in one sentence, it refers to everything you find attractive in one’s behavior or appearance.
As we all know, it’s a highly individual subject so, needless to say, TikTok users keep coming up with tons of ideas. Here’s an example:
@notelliestewartt wow
♬ sunet original – P A A
How to jump on the TikTok trend: Take advantage of the lion’s roar sound and let others know what you find particularly attractive in other people. This TikTok trend is also a great way to advertise your service/product 🙂
Current TikTok Trends: June 2024
“I remember when I lost my mind” trend
I think we can all agree that at some point in our lives we have done embarrassing or cringe things.
Whether it was something to impress a crush or just a sudden urge that came out of nowhere, these things happen, right?
But the question is, should they go viral on TikTok as the newest trend? Apparently, yes.
TikTok users took advantage of the lyrics of the 2006 hit song ‘Crazy’ by Gnarls Barkley, and decided to share their most secret and most embarrassing memories.
Trying to get the attention of the person you like is an all-time classic. But have you ever thought of…
@wysayen Looked smooth 👋🏼👴🏻 #FreshWearSpin #irememberwhen #scienceteacher #highschool #baldhead
♬ Gnarls Barkley Crazy Stephen Kramer Glickman – Gustavo Rocque
Yeah, I did too. It definitely took courage.
TikTok videos featuring the “I remember when I lost my mind” trend are rapidly gaining popularity as well as millions of likes and views. So it’s high time you participate too. Who knows, maybe it’ll be you who will go viral thanks to that trend.
How to jump on the TikTok trend: Think about anything embarrassing that happened to you, record yourself singing ‘Crazy’ by Gnarls Barkley, and stitch it with a video which catches you in the act of doing a silly activity.
Current TikTok Trends: May 2024
“I’d rather take my whisky neat” trend
Looking for a cool way to showcase your new look?
The “I’d rather take my whisky neat” TikTok trend might be perfect for you.
In this trend, TikTok users usually make a video in which they put two pictures: one presenting their old look, and the other presenting how they look right now. When the lyrics of Hozier’s song “Too Sweet” say the word “neat”, a new photo appears displaying the change in their appearance.
@stfualy Definitely had to trust the process with hair oiling 😭😅 i think its worth it even if i do look like an egg hahaha
♬ id rather take my whiskey neat – char
Works perfect for videos demonstrating how you look before and after dying your hair, right?
@kovubp baby bear to grizzly bear 🐻 #dogsoftiktok #husky #huskypuppy #redhusky
♬ id rather take my whiskey neat – char
Transitions with young and grown up puppies are my favorite, though.
How to jump on the TikTok trend: Create a video with two pictures presenting a change in your appearance (or a change in literally anything, you name it). Don’t forget to put Hozier’s song in the background of your video. You can also use this TikTok trend via the slideshow option.
Current TikTok Trends: April 2024
Battle / Dance Trend
If you miss the glory days of old-school fighting games such as Mortal Combat this TikTok trend will make you relive them.
The Battle/Dance trend is a trend on TikTok in which two people pretend to fight one another as if they were battle characters in a two-dimensional fighting game. Throughout their fight, every punch is followed by a caption that represents a point of view of each person as they try to resolve their argument.
To make the fake fights more engaging TikTok users put Above & Beyond’s song “Blue Monday” in the background of the video and they bounce back and forth to the rhythm of the music.
@anawolfermann choose your fighter 😙
♬ ready or not – senia
How to jump on the TikTok trend: Record a video of a fake fight with your partner/friend and come up with funny argument captions. Don’t forget to put “Blue Monday” song in the background of your fight to make your video more entertaining to watch.
Current TikTok Trends: March 2024
Sad hamster trend
If you still haven’t seen the cute big-eyed sad hamster on your FYP then there must be something seriously wrong with your TikTok algorithm.
Videos featuring the sad hamster combined with sorrowful violin music playing in the background went viral recently, and apparently, TikTok users can’t get enough of this trend.
The sad hamster trend is used to showcase that, just like the cute little hamster, deep down people are delicate when they’re facing overwhelming or difficult situations. It’s a perfect representation of how we feel when life gets too hard.
And there is no one out there who knows more about the hardships of life than TikTokers, right?
How to jump on the TikTok trend: Come up with your own idea of a difficult or sad situation and use the sad hamster template to illustrate it.
Current TikTok Trends: February 2024
UMG music trend
Did you notice that TikTok got way quieter these last few days?
So did we. Universal Music Group, also known as UMG, has decided to part ways with the platform and didn’t prolong their licensing agreement.
We won’t get into what exactly happened between TikTok and UMG because there is some bad blood between the two (most definitely not Bad Blood by Taylor Swift because that track among many others has been removed from the platform as it belongs to UMG, so sorry for all the swifties on TikTok).
Due to the fact that all UMG-owned music was muted on the platform, TikTok users are doing whatever they can to replace the removed tracks with alternative sounds. Some of them went viral for making fun of UMG and picking the most random free music that TikTok has to offer.
@nianaguerrero umg got us makin a dance w this song 😭 #onewithnatalia ( dc me HAHA)
♬ Fluffing a Duck – Kevin MacLeod
How to jump on the TikTok trend: Pick royalty free music of your choice and perform your own dance to it.
Current TikTok Trends: January 2024
Saltburn dance trend
Saltburn came out in November 2023 but hit the streaming services in the late December just in time for the holiday break. It’s a highly controversial film, and needless to say everyone seems to be talking about it right now.
The movie is known for its “eat the rich” plot, some of the most famous actors, and explicit scenes such as the outro naked dance sequence performed by actor Barry Keoghan.
TikTok users went nuts on the scene, and the platform was taken over by the Saltburn dance trend in which people perform their own dances (clothed, unlike Keoghan) to the “Murder on the Dance Floor” song by Sophie Ellis-Bextor.
How to jump on the TikTok trend: Perform your own Saltburn dance to the “Murder on the Dance Floor” song and upload it to your TikTok feed.
TikTok Trends: December 2023
“And with that the 2023 season comes to an end” trend
2023 is nearly over and there is no better way to wrap it up than to post a recap of your most memorable events, right?
This TikTok trend is an updated version of Sammy Levitt’s sign-off on the US pro baseball league from 2022. TikTok users have remixed the audio clip, and there are thousands of templates out there to choose from!
With this trend, you can summarise your year and showcase your unique experiences to your audience.
How to jump on the trend: Create a montage of your favorite clips or browse “and with that the 2023 season comes to an end” phrase and pick a template of your choice.
(PS – CapCut app might come in handy here).
TikTok Trends: November 2023
Oh my goodness I love this question
This TikTok trend has taken the platform by storm and it comes from an IMDb interview of The Summer I Turned Pretty cast.
A quote from actress Lola Tung enables creators to share recommendations, advice or things they are enthusiastic about with their audiences.
It can be used to reply to questions in a humorous manner or to advertise the advantages of a product you’re recommending.
How to jump on the trend: Reply to a question with the phrase “Oh my goodness, I love this question!” and then elaborate on the question or situation.
TikTok Trends: October 2023
Get Him Back
Olivia Rodrigo continues to be 2023’s “It Girl” thanks to her sophomore album “Guts,” which is also her second No. 1 album.
Rodrigo’s star continues to shine brighter as her hit song “Get Him Back!” sparks a new TikTok trend. The trend started when Olivia Rodrigo and Conan Gray performed the “Get Him Back!” dance via Rodrigo’s TikTok account.
Of course, millions of Rodrigo’s fans followed suit. As of this writing, the #gethimback TikTok hashtags have received over 280 million views (and counting).
Are you up to the challenge? Time to grab your dancing shoes and join the craze!
How to jump on the trend: Encourage users to participate in the trend. Consider adding a twist related to your brand or product to make the challenge more fun and engaging.
TikTok Trends: September 2023
Here are the TikTok trends that captivated audiences in September 2023.
I should get some sleep
September signals the end of the summer holidays. It’s also the month when the reality of everyday routines begins to sink in. No wonder it’s the month when kids and teens wish they could get more sleep.
To find catharsis amid the sleep-related stress this month, many TikTok users recreated a scene from The Family Guy: Stewie getting ready for bed and muttering, “I should get some sleep,” before crying.
If your target audience can relate to the struggles of balancing hectic schedules, jumping in on this trend can give them a humorous outlet.
How to jump on the trend: Showcase your products or services within the context of bedtime rituals. Demonstrate how your items can improve one’s sleep experience.
Tube Girl
One day, during a long commute in the bustling heart of London’s subway system, a 22-year-old Malaysian named Sabrina Bassoon, better known as the “Tube Girl,” started recording herself dancing on the tube and uploading it on TikTok.
It was the day the TikTok sensation “Tube Girl” was born.
While “tube videos” aren’t new, Sabrina owned the trend and took it to a whole new level.
“I have to commute everywhere because I live quite far out from everyone,” she shared. “So on the way back home after a night out, I’d put my music on.”
In this daily ritual, Sabrina felt empowered. The subway became her sanctuary, a space where she could be herself without judgment.
“When you’re bumping your head, people don’t come up to you. People leave you alone a bit more,” Sabrina explained.
What started as a personal coping mechanism transformed into something much larger – a movement. Sabrina became the face of the “Tube Girl” trend, a self-love movement encouraging individuals to find confidence in themselves, especially during long commutes!
What’s more, the “Tube Girl” trend is taking the world by storm, as women from different countries joined in on the craze.
How to jump on the TikTok trend: Perform your own subway dance and incorporate your products or brand messages into the performance, showing how your offerings enhance confidence and empower individuals even during their daily commutes.
TikTok Trends: August 2023
More Passion, More Energy
The TikTok trend “More Passion, More Energy” has been doing the rounds on TikTok.
The viral video that sparked the trend featured Billy the Quid dancing like all get out to a remixed version of the track “Faded” by ZHU while an enthusiastic onlooker encourages him from the sidelines and shouts, “More passion, more energy, more footwork!”
Needless to say, it sparked a TikTok trend. Since then, many TikTok users have jumped in on the trend, with them using the audio as a backing track while animals, children, or even adults bust a move.
We challenge you to watch some of those videos while maintaining a straight face. I mean, look at this guy.
How to jump on the TikTok trend: There’s a ton of ways to leverage this trend. Here are some ideas:
- Make educational content and give it a fun, motivational bent (the track itself screams “fun and motivational”).
- Partner with influencers who embrace the trend to increase brand visibility.
- Spread positivity and inspire your viewers to take that important next step (whatever that is).
- Launch a user-generated campaign by encouraging viewers to incorporate your products into their dances.
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TikTok Trends: July 2023
The “Barbie Feet” Challenge
The “Barbie” movie featuring Margot Robbie has become a blockbuster hit, and given how the toy brand has shaped the perception of beauty for generations, it’s not surprising that the “Barbie Feet” Challenge became a viral sensation on TikTok.
To do the “Barbie Feet” Challenge, TikTok users recreate a scene in the movie where the eponymous character takes off her heels while maintaining the typical arched foot posture seen on Barbie dolls.
Needless to say, fans of the movie and the toy franchise were enthusiastic to try the pose themselves, along with the hashtag #BarbieFeetChallenge, which garnered over 40 million views.
How to jump on the TikTok trend: Do the challenge while reinforcing messages about body positivity and self-confidence. You can also do it in ways that promote inclusivity and celebrate diverse body types.
TikTok Trends: June 2023
“Who are you talking to right now?”
When it comes to meme culture, Walter White of Breaking Bad is already the stuff of legends. In the first week of June 2023, many TikTok users have been channeling their inner Walter White again, this time by participating in the viral TikTok trend inspired by the iconic line, “Who are you talking to right now?”
In this scene, Walter’s wife Skylar tells the protagonist that he’s in over his head and asks him to admit he’s in danger.
It was then that Walter delivered an impassioned speech that included the now-famous line, “Who are you talking to right now?”
His words hang in the air, which were all the more impactful on account of his transformation from a mild-mannered chemistry teacher to a ruthless drug lord. On TikTok, users create their own versions of the scene, cementing yet again Walter White’s enduring legacy in pop culture.
How to jump on the TikTok trend: Connect the quote to a relevant anecdote or incident that highlights your brand’s message and reinforces the value of your products and services.
TikTok Trends: May 2023
Pedro Pascal eating a sandwich
Pretty much everything Pedro Pascal does has the potential to go viral (as of this writing, #PedroPascal has amassed 10.9 billion views and counting).
When the meme featuring the “Last of Us” actor eating a sandwich started going the rounds on the interwebz in March, it was only a matter of time before it became a TikTok trend. The meme/video was taken from an episode of Snack Wars where Pascal was eating a sandwich and then spacing out before rejoining the conversation.
In May 2023, Pedro Pascal eating a sandwich (peanut butter and jelly, in case you’re curious) became the platform’s favorite meme.
We all have our moments when we get lost in our thoughts, and Pedro Pascal captured that moment perfectly in the meme. As is typical of TikTok users, the meme led to a flood of creative and hilarious remixes.
One TikTok post, where Pascal was photoshopped into a restaurant scene, amassed 7 million views. Another, which garnered 5 million views, had the caption “Me when I don’t find anything to watch while I eat.”
How to jump on the TikTok trend: Create your own humorous and relatable content featuring the meme, incorporating their product or message in a way that resonates with the meme’s theme.
TikTok Trends: April 2023
Wes Anderson Edits
In April 2023, millions of TikTok were doing video edits to riff on scenes from movies made by Wes Anderson, a famous director known for his unique style.
To capture the American filmmaker’s aesthetic and cinematic sensibilities, users paid attention to symmetry, used bright and nostalgic colors, and created quirky characters. Some even tried stop-motion animation, taking pictures one frame at a time to make moving scenes.
It was all about telling interesting stories in a way that felt like an Anderson film. People came up with cool ideas and made videos that felt like they belonged in one of Wes Anderson’s movies.
For example, here’s how a Wes Anderson film would look like it if were set in the Philippines.
How to jump on the TikTok trend: Create Wes Anderson-inspired scenes that incorporate your products or brand messages. You can include characters using your products or your products becoming part of the narrative.
TikTok Trends: March 2023
“I left you alone for five minutes and you spent $873”
Ever splurge on things you don’t really need because you found yourself in a place where every ounce of willpower you have left just crumbles? This is me when I catch myself browsing the shelves in a bookstore.
For @Dalecsander, it’s Costco. Publishing a video showing an imagined conversation between two people, he hilariously demonstrated why resisting splurging at Costco is a lost cause.
Person A: “I left you alone for five minutes, and you spent $873 dollars?”
Person B: “You left me alone in a Costco.”
Since TikTokers gonna TikTok, millions of users used the audio, putting their unique spin on it by adding their own captions (to replace Costco with something else).
Needless to say, the hashtag #ileftyoualonefor5minutes is still going strong. If you want to add your own unique spin that highlights, say, the futility of resisting buying your products, jumping on this trend will serve your lead pipeline well.
TikTok Trends: February 2023
“What Should You Do When…”
What would you do but shouldn’t when you have some money in your pocket? We’re sure you’re bursting with ideas like everybody else.
As such, the TikTok trend “What Should You Do When…” exploded as a ton of users took part to describe via text overlay what they would do when they have unexpected cash in hand and have the option to self-indulge.
One popular version featured a person being posed the question and then responding with an unexpected answer via text overlay: “Buy books.”
How to jump on the TikTok trend: Create a video that taps the impulsive nature of consumers. For example, you could use the text overlay format to highlight a common scenario related to your product or service, emphasizing the temptation or desire associated with it.
TikTok Trends: January 2023
Reasons Why
We all get some grim satisfaction from being right and being able to say “I told you so.” Not surprising the trend “Reasons Why” caught fire on TikTok. In this TikTok trend, users found a cheeky way to express why some things shouldn’t be done.
The trend showcased relatable and hilarious scenarios where specific actions or decisions had dire consequences.
In one example, a bride decided to let her bridesmaids choose their own dresses. Here’s the result.
How to jump on the TikTok trend: Identify common mistakes people make if they’re not using your product (e.g., “Reasons why you shouldn’t ask your best friend to be your hairstylist”) and then position your product or service as the go-to solution.
Bonus section: Here’s a more efficient way to manage your TikTok content
Following trends on TikTok increases your reach on the platform and makes your brand relatable. However, your efforts to be “trendy” can only do so much if you’re not able to efficiently manage your TikTok content.
Here’s where NapoleonCat’s management tools for TikTok can come in handy. Imagine having all your TikTok comments (from organic posts and ads) in one place – even if you have multiple accounts.
What’s more, NapoleonCat enables you to schedule your posts so that you never miss the perfect moment to jump on a TikTok trend. Since content management becomes more streamlined, you can focus on what you do best: creating TikTok videos your target audience will love you for.
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TikTok management tool for teams
Schedule your TikToks, manage TikTok comments (organic and ads), and analyze your performance – from one place – with a simple tool designed for teams.
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