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Instagram users in Bulgaria
February 2025

1 953 400

54.6%
women

45.4%
men

13-17
n/a

13.2%

11.2%

18-24
24.4%

15.9%

15.6%

25-34
31.6%

11.4%

9.2%

35-44
20.6%

8.2%

5.7%

45-54
13.9%

3.7%

2.3%

55-64
6%

2.2%

1.4%

65+
3.6%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Bulgaria

February 2025

There were 1 953 400 Instagram users in Bulgaria in February 2025, which accounted for 29.2% of its entire population.

The majority of them were women - 54.6%.

People aged 25 to 34 were the largest user group (616 300).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 112 000.

NOTE:

From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

NOTE:

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