Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 4 460 700 Facebook users in Bulgaria in September 2026, which accounted for 67.1% of its entire population.
The majority of them were women - 51.9%.
People aged 25 to 34 were the largest user group (970 500).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 229 100.
There were 2 115 400 Instagram users in Bulgaria in September 2026, which accounted for 31.8% of its entire population.
The majority of them were women - 53.7%.
People aged 25 to 34 were the largest user group (657 400).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 143 400.
There were 3 822 100 Messenger users in Bulgaria in September 2026, which accounted for 57.5% of its entire population.
The majority of them were women - 52.2%.
People aged 35 to 44 were the largest user group (794 400).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 211 300.
There were 1 799 000 Linkedin users in Bulgaria in September 2026, which accounted for 27.1% of its entire population.
People aged 25 to 34 were the largest user group (690 000).
Put these numbers to work
One inbox for comments, DMs, mentions and reviews across every connected profile.
Never miss a message across Facebook, Instagram, TikTok, LinkedIn and more.
Hide spam and hate automatically, protect ad comments and keep your reputation safe.
Put repetitive moderation and publishing tasks on rails.
Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.
Try NapoleonCat for free14-day free trial · No credit card required
