Instagram users in Bulgaria
There were 1 215 800 Instagram users in Bulgaria in January 2020, which accounted for 18.1% of its entire population.
The majority of them were women - 53.5%.
People aged 18 to 24 were the largest user group (400 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 88 000.