Instagram users in Bulgaria
There were 1 729 900 Instagram users in Bulgaria in January 2023, which accounted for 25.7% of its entire population.
The majority of them were women - 54.2%.
People aged 18 to 24 were the largest user group (514 300).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 136 300.