Instagram users in Bulgaria
There were 1 952 200 Instagram users in Bulgaria in November 2024, which accounted for 29.2% of its entire population.
The majority of them were women - 55%.
People aged 25 to 34 were the largest user group (605 300).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 228 900.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.