Social Media Holidays 2023 [Content Ideas Included]

Almost every day is an occasion to celebrate something. Check our social media holidays list and find the occasions relevant to your niche. We’ve included some content ideas and examples to inspire your festive social media campaigns.

2023 social media holiday calendar
Examples of great social media holiday posts
It’s time to celebrate!

As you work on your social media content calendar, you might look for holidays that align with your audience’s interests. Combined with creative content and relevant hashtags, such occasions can help you boost organic reach and engage your followers.

Keep reading to discover the holidays that align with your brand image and values.

A social media holidays calendar — Social media holidays calendar

January 1: New Year’s Day,
January 1: National Hangover Day

Content idea: ask your followers to share their best hangover cure using #NationalHangOverDay.

January 2: World Introvert Day
January 2: National Science Fiction Day
January 3: International Mind-Body Wellness Day
January 4: National Trivia Day

Content idea: share a fun fact about your product or brand using #NationalTriviaDay.

January 4: National Spaghetti Day
January 15: National Hat Day
January 17: Ditch Your Resolution Day
January 19: National Popcorn Day
January 20: Cheese Lovers Day
January 21: National Hugging Day
January 21: International Sweatpants Day

Content idea: ask your team to wear sweatpants to work and create a Reel showcasing the funniest moments. Use #InternationalSweatpantsDay.

January 23: National Pie Day
January 24: National Compliment Day

Content idea: ask your followers to complement a person who left a comment on your post before them.

January 25: Opposite Day
January 28: Data Privacy Day
January 31: National Hot Chocolate Day
Second Monday of January: Clean Off Your Desk Day
Third Monday of January: Blue Monday
Third Thursday of January: Get to Know Your Customers Day

Content idea: play two truths and one lie with your customers and get to know them better by guessing which one is a lie.

Fourth Monday of January: Community Manager Appreciation Day

February 2: Groundhog Day
February 3: National Golden Retriever Day
February 4: National Thank a Mail Carrier Day

Content idea: surprise your mail carrier at your office with a gift and grab a video. Share on socials using #NationalThankYourCarrierDay.

February 6: National Frozen Yogurt Day
February 9: National Pizza Day
February 11: International Day of Women and Girls in Science
February 11: National Guitar Day
February 13: Galentine’s Day
February 14: Valentine’s Day

Content idea: share a special Valentine’s Day playlist.

February 17: Random Acts Of Kindness Day
February 26: Letter to an Elder Day
First or Second Tuesday of February: Safer Internet Day
Second Sunday of February: Super Bowl Sunday
Fourth Friday in February: National Skip the Straw Day

Content idea: make your own memes using popular shots from Super Bowl.

March 1: Zero Discrimination Day
March 3: World Wildlife Day
March 7: National Cereal Day

Content idea: start a discussion and ask your followers whether it’s cereal first and milk after or vice versa. Use #NationalCerealDay.

March 8: International Women’s Day
March 9: Barbie Day
March 15: World Consumer Rights Day
March 17: St. Patrick’s Day
March 18: Global Recycling Day
March 20: International Day of Happiness
March 21: World Down Syndrome Day
March 27: World Theatre Day
March 29: National Mom and Pop Business Owners Day
First Friday of March: Employee Appreciation Day

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April 1: April Fool’s Day
April 2: World Autism Awareness Day
April 6: National Carbonara Day
April 7: World Health Day
April 10: Siblings Day
April 22: Earth Day
April 23: World Book Day

Content idea: invite a book author from your niche to a live broadcast on Instagram, YouTube, or Facebook.

April 28: National Superhero Day
April 29: International Dance Day

Content idea: jump on a trending dance challenge on TikTok and use #InternationalDanceDay.

April 30: International Jazz Day

May 4: Star Wars Day
May 6: No Diet Day

Content idea: invite a food influencer to lead a live cooking class on your Instagram or other social media profile. Cook something delicious and comforting.

May 7: World Laughter Day
May 12: International Nurses Day
May 15: International Day of Families

Content idea: encourage your followers to put their phones down and spend time with their families.

May 17: International Day Against Homophobia, Transphobia, and Biphobia
May 18: International Museum Day
May 25: National Wine Day
May 27: Sunscreen Day
May 28: Hamburger Day
Second Sunday of May: Mother’s Day (US)

June 1: International Children’s Day
June 2: World Running Day
June 2: National Leave the Office Early Day
June 3: World Bicycle Day
June 5: World Environment Day
June 6: Higher Education Day
June 8: World Oceans Day
June 8: Best Friends Day
June 21: First Day of Summer
June 21: International Yoga Day
June 21: World Music Day

Content idea: ask your followers if they were a song, what song would they be.

June 21: National Selfie Day
June 23: National Take Your Dog to Work Day

Content idea: ask your teammates to take their dogs to work on this day and share the cutest and funniest moments on your social media profiles.

June 30: Social Media Day
First Friday of June: National Donut Day
Third Sunday of June: Father’s Day (US)
Last Thursday of June: National Handshake Day

July 3: International Plastic Bag Free Day
July 4: Independence Day (US)
July 6: International Kissing Day
July 7: World Chocolate Day
July 16: National Ice Cream Day
July 17: World Emoji Day

Content idea: code a message in emojis and ask your audience to guess it.

July 18: World Listening Day
July 24: Tell an Old Joke Day
July 30: International Friendship Day

Content idea: run a social media contest and ask the participants to tag their best friends for a chance to win a prize for both of them.

Last Friday of July: Talk in an Elevator Day

August 1: World Wide Web Day
August 8: International Cat Day
August 10: National Lazy Day

Content idea: share a trick or a life hack that will leave your audience with more time for just lazing around. Use #LazyDay.

August 12: International Youth Day
August 14: National Financial Awareness Day
August 19: World Photo Day
August 26: National Dog Day (US)
August 26: National Women’s Equality Day

Content idea: introduce the women behind your brand. Use #WomensEqualityDay.

September 1: World Letter Writing Day
September 5: International Day of Charity
September 12: National Video Games Day

Content idea: create a branded Instagram filter imitating a video game and invite your audience to play.

September 18: International Equal Pay Day
September 21: International Day of Peace
September 27: World Tourism Day
September 30: International Podcast Day
Second Friday of September: Stand Up To Cancer Day

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October 1: International Coffee Day
October 1: World Vegetarian Day
October 3: National Techies Day
October 4: World Animal Day
October 5: International Teachers Day
October 6: Instagram’s Birthday
October 10: World Mental Health Day
October 11: National Coming Out Day
October 16: Boss’s Day
October 29: National Cat Day (US)
October 30: Checklist Day

Content idea: share a freebie. Make it a checklist related to your niche, e.g., a skincare routine or cleaning checklist.

October 31: Halloween

Content idea: Halloween-ize your social media and online assets. Give them a scary twist: think bats, spider webs, or pumpkins.

First Friday of October: World Smile Day

November 1: World Vegan Day
November 4: National Candy Day
November 9: Social Media Kindness Day

Content idea: share someone else’s work and highlight their achievements or good deeds on your social profiles.

November 13: World Kindness Day
November 16: International Day for Tolerance
November 17: International Students Day
November 25: National Entrepreneurship Day
Fourth Thursday of November: Thanksgiving (US)
Friday after Thanksgiving: Black Friday

Content idea: put together a gift guide including your products.

Saturday after Thanksgiving: Small Business Saturday
Monday after Thanksgiving: Cyber Monday

December 3: International Day of Persons with Disabilities
December 4: National Cookie Day
December 5: World Soil Day
December 8: Pretend to Be a Time Traveler Day

Content idea: pretend to be a time traveler and welcome your customers wearing a futuristic or historic costume at your store or office. Create a Reel or a TikTok video showcasing the funniest moments.

December 10: International Human Rights Day
December 10: International Animal Rights Day
December 10: Nobel Prize Day
December 21: First Day of Winter

Content idea: get your audience ready for the upcoming Christmas and make a video showcasing creative ideas for wrapping gifts or decorating gingerbread.

December 24: Christmas Eve
December 25: Christmas Day
December 31: New Year’s Eve

The Barn: New Year

For many, public holidays such as New Year are non-working days. While some spend this time in the comfort of their homes, others seek a way to spend their time outside. They’re searching for the rare cafes, restaurants, and other venues that are open these days. If you run one of these places, make sure that you let your potential customers know by posting a warm invitation across your social media profiles – just as The Barn, a Berlin-based cafe, did.

social media holidays - the barn berlin — The Barn reminds their customers they’re open on a public holiday

Le Petit Trou: Valentine’s Day

Le Petit Trou, a lingerie brand, celebrated Valentine`s Day with a special campaign. They engaged the passers-by near their boutique in a heart-warming activity: the team drew a heart on the sidewalk and wrote “Kiss Here” inside. People would stop to kiss their partners, friends, and pupils. Le Petit Trou made sure to grab a video and share the footage on their social media channels.

This mix of an outdoor campaign and digital content evoked positive emotions and helped the brand generate a lot of buzz.

social media holidays - le petittrou — Le Petit Trou encouraged the passers-by to celebrate love with them last Valentine’s Day.

Chewy: Get to know your customers day

Get to know your customers day is a holiday many brands can leverage in their social media campaigns. The trick is to ensure your campaign is outstanding, engaging, and memorable.

Chewy, a pet store, took a creative approach to celebrate this holiday. They asked their community to share two truths and one lie about their pet (Chewy’s customer). And you don’t have to ask a pet owner twice to talk about their pet. People actively engaged in the thread, and Chewy approached every customer individually and tried to guess which one was the lie.

social media holidays - chewy — Chewy truly leveraged the “Get to know your customers” day to learn more about their customers

Lucy & Yak: Black Friday

Certain holidays are so popular that it’s super hard to get through the abundance of content on social media and make your post stand out. Unless you choose an alternative way to celebrate – just as Lucy & Yak did on Black Friday.

Instead of offering discounts, Lucy & Yak announced that half of their profits from the Black weekend would be donated to a charity. As the consumptionist nature of Black Friday gets more and more criticism, this apparel brand clearly espoused its support for a more sustainable lifestyle. As a result, they still may get more sales than on usual weekends – but this is for the good, and not for the vain. This approach might be exactly what their customers are looking for during the days oversaturated with consumption.

social media holidays - lucy and yak — Lucy & Yak opposed the tradition of Black Friday with their own concept: donating half of their profits to a good cause.

Ferrari: World Emoji Day

The Italian car manufacturer, Ferrari, invited a famous racing driver to celebrate the #WorldEmojiDay with them. They grabbed a TikTok video using an interactive filter that randomly selects emojis to imitate.

As Ferrari engaged a celebrity, the content got a lot of views. On the other hand, the filter’s interactive nature engaged their audience to actively celebrate World Emoji Day with them and grab their own videos using the same filter.

social media holidays - ferrari — Arthur Leclerc celebrating #WorldEmojiDay on Ferrari’s TikTok.

It’s time to celebrate!

Have you found some interesting social media holidays on the list? It’s time to go forward and start celebrating with your audience.

Here are some other articles that you may like:

2023 social media holiday calendar

January social media holidays

February social media holidays

March social media holidays

Schedule your social media posts with ease

April social media holidays

May social media holidays

June social media holidays

July social media holidays

August social media holidays

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October social media holidays

November social media holidays

December social media holidays

Examples of great social media holiday posts