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Almost every day is an occasion to celebrate something. Check our social media holidays list and find the occasions relevant to your niche. We’ve included some content ideas and examples to inspire your festive social media campaigns.
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2023 social media holiday calendar
- January social media holidays
- February social media holidays
- March social media holidays
- April social media holidays
- May social media holidays
- June social media holidays
- July social media holidays
- August social media holidays
- September social media holidays
- October social media holidays
- November social media holidays
- December social media holidays
- Examples of great social media holiday posts
- It’s time to celebrate!
2023 social media holiday calendar
As you work on your social media content calendar, you might look for holidays that align with your audience’s interests. Combined with creative content and relevant hashtags, such occasions can help you boost organic reach and engage your followers.
Keep reading to discover the holidays that align with your brand image and values.
January social media holidays
- January 1: New Year’s Day,
- January 1: National Hangover Day
Content idea: ask your followers to share their best hangover cure using #NationalHangOverDay.
- January 2: World Introvert Day
- January 2: National Science Fiction Day
- January 3: International Mind-Body Wellness Day
- January 4: National Trivia Day
Content idea: share a fun fact about your product or brand using #NationalTriviaDay.
- January 4: National Spaghetti Day
- January 15: National Hat Day
- January 17: Ditch Your Resolution Day
- January 19: National Popcorn Day
- January 20: Cheese Lovers Day
- January 21: National Hugging Day
- January 21: International Sweatpants Day
Content idea: ask your team to wear sweatpants to work and create a Reel showcasing the funniest moments. Use #InternationalSweatpantsDay.
- January 23: National Pie Day
- January 24: National Compliment Day
Content idea: ask your followers to complement a person who left a comment on your post before them.
- January 25: Opposite Day
- January 28: Data Privacy Day
- January 31: National Hot Chocolate Day
- Second Monday of January: Clean Off Your Desk Day
- Third Monday of January: Blue Monday
- Third Thursday of January: Get to Know Your Customers Day
Content idea: play two truths and one lie with your customers and get to know them better by guessing which one is a lie.
- Fourth Monday of January: Community Manager Appreciation Day
February social media holidays
- February 2: Groundhog Day
- February 3: National Golden Retriever Day
- February 4: National Thank a Mail Carrier Day
Content idea: surprise your mail carrier at your office with a gift and grab a video. Share on socials using #NationalThankYourCarrierDay.
- February 6: National Frozen Yogurt Day
- February 9: National Pizza Day
- February 11: International Day of Women and Girls in Science
- February 11: National Guitar Day
- February 13: Galentine’s Day
- February 14: Valentine’s Day
Content idea: share a special Valentine’s Day playlist.
- February 17: Random Acts Of Kindness Day
- February 26: Letter to an Elder Day
- First or Second Tuesday of February: Safer Internet Day
- Second Sunday of February: Super Bowl Sunday
- Fourth Friday in February: National Skip the Straw Day
Content idea: make your own memes using popular shots from Super Bowl.
March social media holidays
- March 1: Zero Discrimination Day
- March 3: World Wildlife Day
- March 7: National Cereal Day
Content idea: start a discussion and ask your followers whether it’s cereal first and milk after or vice versa. Use #NationalCerealDay.
- March 8: International Women’s Day
- March 9: Barbie Day
- March 15: World Consumer Rights Day
- March 17: St. Patrick’s Day
- March 18: Global Recycling Day
- March 20: International Day of Happiness
- March 21: World Down Syndrome Day
- March 27: World Theatre Day
- March 29: National Mom and Pop Business Owners Day
- First Friday of March: Employee Appreciation Day
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April social media holidays
- April 1: April Fool’s Day
- April 2: World Autism Awareness Day
- April 6: National Carbonara Day
- April 7: World Health Day
- April 10: Siblings Day
- April 22: Earth Day
- April 23: World Book Day
Content idea: invite a book author from your niche to a live broadcast on Instagram, YouTube, or Facebook.
- April 28: National Superhero Day
- April 29: International Dance Day
Content idea: jump on a trending dance challenge on TikTok and use #InternationalDanceDay.
- April 30: International Jazz Day
May social media holidays
- May 4: Star Wars Day
- May 6: No Diet Day
Content idea: invite a food influencer to lead a live cooking class on your Instagram or other social media profile. Cook something delicious and comforting.
- May 7: World Laughter Day
- May 12: International Nurses Day
- May 15: International Day of Families
Content idea: encourage your followers to put their phones down and spend time with their families.
- May 17: International Day Against Homophobia, Transphobia, and Biphobia
- May 18: International Museum Day
- May 25: National Wine Day
- May 27: Sunscreen Day
- May 28: Hamburger Day
- Second Sunday of May: Mother’s Day (US)
June social media holidays
- June 1: International Children’s Day
- June 2: World Running Day
- June 2: National Leave the Office Early Day
- June 3: World Bicycle Day
- June 5: World Environment Day
- June 6: Higher Education Day
- June 8: World Oceans Day
- June 8: Best Friends Day
- June 21: First Day of Summer
- June 21: International Yoga Day
- June 21: World Music Day
Content idea: ask your followers if they were a song, what song would they be.
- June 21: National Selfie Day
- June 23: National Take Your Dog to Work Day
Content idea: ask your teammates to take their dogs to work on this day and share the cutest and funniest moments on your social media profiles.
- June 30: Social Media Day
- First Friday of June: National Donut Day
- Third Sunday of June: Father’s Day (US)
- Last Thursday of June: National Handshake Day
July social media holidays
- July 3: International Plastic Bag Free Day
- July 4: Independence Day (US)
- July 6: International Kissing Day
- July 7: World Chocolate Day
- July 16: National Ice Cream Day
- July 17: World Emoji Day
Content idea: code a message in emojis and ask your audience to guess it.
- July 18: World Listening Day
- July 24: Tell an Old Joke Day
- July 30: International Friendship Day
Content idea: run a social media contest and ask the participants to tag their best friends for a chance to win a prize for both of them.
- Last Friday of July: Talk in an Elevator Day
August social media holidays
- August 1: World Wide Web Day
- August 8: International Cat Day
- August 10: National Lazy Day
Content idea: share a trick or a life hack that will leave your audience with more time for just lazing around. Use #LazyDay.
- August 12: International Youth Day
- August 14: National Financial Awareness Day
- August 19: World Photo Day
- August 26: National Dog Day (US)
- August 26: National Women’s Equality Day
Content idea: introduce the women behind your brand. Use #WomensEqualityDay.
September social media holidays
- September 1: World Letter Writing Day
- September 5: International Day of Charity
- September 12: National Video Games Day
Content idea: create a branded Instagram filter imitating a video game and invite your audience to play.
- September 18: International Equal Pay Day
- September 21: International Day of Peace
- September 27: World Tourism Day
- September 30: International Podcast Day
- Second Friday of September: Stand Up To Cancer Day
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October social media holidays
- October 1: International Coffee Day
- October 1: World Vegetarian Day
- October 3: National Techies Day
- October 4: World Animal Day
- October 5: International Teachers Day
- October 6: Instagram’s Birthday
- October 10: World Mental Health Day
- October 11: National Coming Out Day
- October 16: Boss’s Day
- October 29: National Cat Day (US)
- October 30: Checklist Day
Content idea: share a freebie. Make it a checklist related to your niche, e.g., a skincare routine or cleaning checklist.
- October 31: Halloween
Content idea: Halloween-ize your social media and online assets. Give them a scary twist: think bats, spider webs, or pumpkins.
- First Friday of October: World Smile Day
November social media holidays
- November 1: World Vegan Day
- November 4: National Candy Day
- November 9: Social Media Kindness Day
Content idea: share someone else’s work and highlight their achievements or good deeds on your social profiles.
- November 13: World Kindness Day
- November 16: International Day for Tolerance
- November 17: International Students Day
- November 25: National Entrepreneurship Day
- Fourth Thursday of November: Thanksgiving (US)
- Friday after Thanksgiving: Black Friday
Content idea: put together a gift guide including your products.
- Saturday after Thanksgiving: Small Business Saturday
- Monday after Thanksgiving: Cyber Monday
December social media holidays
- December 3: International Day of Persons with Disabilities
- December 4: National Cookie Day
- December 5: World Soil Day
- December 8: Pretend to Be a Time Traveler Day
Content idea: pretend to be a time traveler and welcome your customers wearing a futuristic or historic costume at your store or office. Create a Reel or a TikTok video showcasing the funniest moments.
- December 10: International Human Rights Day
- December 10: International Animal Rights Day
- December 10: Nobel Prize Day
- December 21: First Day of Winter
Content idea: get your audience ready for the upcoming Christmas and make a video showcasing creative ideas for wrapping gifts or decorating gingerbread.
- December 24: Christmas Eve
- December 25: Christmas Day
- December 31: New Year’s Eve
Examples of great social media holiday posts
The Barn: New Year
For many, public holidays such as New Year are non-working days. While some spend this time in the comfort of their homes, others seek a way to spend their time outside. They’re searching for the rare cafes, restaurants, and other venues that are open these days. If you run one of these places, make sure that you let your potential customers know by posting a warm invitation across your social media profiles – just as The Barn, a Berlin-based cafe, did.
Le Petit Trou: Valentine’s Day
Le Petit Trou, a lingerie brand, celebrated Valentine`s Day with a special campaign. They engaged the passers-by near their boutique in a heart-warming activity: the team drew a heart on the sidewalk and wrote “Kiss Here” inside. People would stop to kiss their partners, friends, and pupils. Le Petit Trou made sure to grab a video and share the footage on their social media channels.
This mix of an outdoor campaign and digital content evoked positive emotions and helped the brand generate a lot of buzz.
Chewy: Get to know your customers day
Get to know your customers day is a holiday many brands can leverage in their social media campaigns. The trick is to ensure your campaign is outstanding, engaging, and memorable.
Chewy, a pet store, took a creative approach to celebrate this holiday. They asked their community to share two truths and one lie about their pet (Chewy’s customer). And you don’t have to ask a pet owner twice to talk about their pet. People actively engaged in the thread, and Chewy approached every customer individually and tried to guess which one was the lie.
Lucy & Yak: Black Friday
Certain holidays are so popular that it’s super hard to get through the abundance of content on social media and make your post stand out. Unless you choose an alternative way to celebrate – just as Lucy & Yak did on Black Friday.
Instead of offering discounts, Lucy & Yak announced that half of their profits from the Black weekend would be donated to a charity. As the consumptionist nature of Black Friday gets more and more criticism, this apparel brand clearly espoused its support for a more sustainable lifestyle. As a result, they still may get more sales than on usual weekends – but this is for the good, and not for the vain. This approach might be exactly what their customers are looking for during the days oversaturated with consumption.
Ferrari: World Emoji Day
The Italian car manufacturer, Ferrari, invited a famous racing driver to celebrate the #WorldEmojiDay with them. They grabbed a TikTok video using an interactive filter that randomly selects emojis to imitate.
As Ferrari engaged a celebrity, the content got a lot of views. On the other hand, the filter’s interactive nature engaged their audience to actively celebrate World Emoji Day with them and grab their own videos using the same filter.
It’s time to celebrate!
Have you found some interesting social media holidays on the list? It’s time to go forward and start celebrating with your audience.
Here are some other articles that you may like:
- How to Automate Your Social Media During Holidays
- How to Plan Your TikTok Affiliate Marketing Strategy Around Black Friday and The Holiday Season
- 10 Black Friday Social Media Campaign Ideas
- Best Halloween Social Media Ideas to Increase Sales
- 92 Best Halloween Hashtags
- 50 Best Christmas Hashtags – And How to Use Them
- The Best Valentine’s Day Hashtags For Instagram
- How To Boost the Reach of Your Valentine’s Day Content
- Plan the Perfect Social Media Valentine’s Day Campaign
