How Plej agency enhances moderator satisfaction with NapoleonCat.

Multiple clients and multiple profiles on multiple social media platforms – it’s the bread and butter for just about any marketing agency. The key is to handle all of it in a way that leaves the clients impressed. To do that, you need tools that help the team work more efficiently – which is what Plej uses NapoleonCat for.

About Plej agency

Plej is an award-winning, Warsaw-based marketing and event agency. Their client roster includes Play, Allegro, and Netflix. Plej is also one of NapoleonCat’s power users, daily improving the quality of their client work with the help of the platform.

Challenge: Efficient social media moderation and reporting

When it comes to social media, Plej deals with challenges that are pretty common for marketing agencies:

How to efficiently manage their clients’ social media channels, boosting engagement and customer satisfaction.
How to reply to comments and DMs quickly and meaningfully, often working together with the client.
How to analyze social media marketing efforts and report them to the client in a way that’s both visually appealing and reliable.
And how to optimize work for moderators and other team members so they can provide all the results the clients expect.

Plej started using NapoleonCat by focusing on comment moderation, but soon analytics and reporting turned out also essential to deliver consistent, reliable data to their clients – data that’s easy to get in one place without having to switch between analytics dashboards all the time.

Solution: Moderation and analytics in one intuitive platform

The Plej team worked out processes using NapoleonCat that fit their internal use cases and help smoothly manage the entire social media moderation and analytics for all agency clients.

Moderation teams are assigned to different workspaces, where moderators can instantly see all incoming comments and messages. And with filtering, they can easily switch between clients and profiles.
The ability to consult comment threads with client teams is a great help in crisis situations. They can do it inside NapoleonCat, helping key information flow much quicker while clients have access to conversation history for full context.
Whenever there’s an unexpectedly large volume of comments and messages, the team uses Auto-moderation, which helps immensely with crisis management without having to engage more people in moderation. Every time, it’s the moderation shift leader who makes the decision to turn on automated moderation.
When it comes to analytics, Plej uses data from NapoleonCat in their own custom reports. They also use moderation reports that help track the agency’s daily work and response times. Being able to personalize and filter the moderation dashboard is a huge plus.
The agency also orders additional custom solutions, such as reports containing data that’s not readily available in the analytics dashboards.
They really appreciate being able to moderate ads in NapoleonCat for Facebook, Instagram, and TikTok campaigns that are managed by other agencies.

Result: Quick and high quality, all in one

Plej uses NapoleonCat on multiple levels, saving tons of time on moderation and analyzing results, including competitive analysis.

Because they use consistent data from one source, their reports are reliable and help clients make adequate strategic decisions. And moderation across channels such as Instagram and TikTok in one tool saves immense amounts of time and work daily.

According to the estimates of Karol Gagatko, Head of Communication at Plej, without NapoleonCat, the agency would need several times over the number of people involved and a huge amount of extra work to manage conversations across social media channels at the level Plej currently does.

With NapoleonCat, Plej can react quickly, report reliably, and grow their agency business more efficiently while maintaining high service quality for their clients.