It’s one thing to respond to comments on your organic content. And something a little bit different (and often more challenging) to track all the comments for all your ad campaigns.
Here’s how to do that for your TikTok ads and turn it into a smooth workflow for your social media and customer service teams.
TikTok management tool for teams
Schedule your TikToks, manage TikTok comments (organic and ads), and analyze your performance – from one place – with a simple tool designed for teams.
Why can it get so hard to manage ad comments?
(And not just on TikTok.)
First of all, ad campaigns are usually planned independently of your regular organic content. This often means that someone else is in charge of setting them up and monitoring results, and not the social media manager/community manager that deals with social media conversations on the daily.
The thing is, that besides things like targeting and cost per click, social media ads have a unique feature that, for example, Google ads don’t have. And that’s the “social” part.
They’re interactive, and people can engage with them. They can like them and leave comments, which makes them an integral part of a brand’s social media presence.
Actually, a TikTok ad essentially looks just like a regular TikTok (except that you, as the viewer, are informed that it’s an ad.) Here’s an example:
And if your ad is engaging, people will, well, engage with it – and leave comments. Like in this TikTok comment section for the same TikTok ad:
Now, the more ad campaigns and organic content you have running at the same time, the more complex it becomes to manage the comments that appear under both types of content, especially on some platforms.
It starts getting messy and hard to follow. And then take all the social media platforms you’re on and run ads on at the same time. Maybe even for multiple clients, if you run an agency.
And there’s your recipe for – well, maybe not a disaster, but definitely chaos, possibly unanswered and unmoderated comments, frustrated followers, and an even more frustrated social media manager.
Plus, unmoderated negative comments or spam under your ads can actually hurt your ad campaign results (I mean, who trusts an ad with people complaining about the product or company in the comments? It sure ain’t me – and most likely, it ain’t your potential customers either.)
Which is why it’s great to have a comment management tool to mitigate those problems and make managing TikTok ads comments a smooth process (other than deciding just to turn off comments altogether). Ideally, along with Facebook and Instagram ad comments, and all your social media comms, all in one place.
Wanna know one of those tools?
How to manage TikTok ads comments pain-free
With NapoleonCat, you can manage TikTok comments (organic and ads) along with comments on other social media platforms like Facebook, Instagram, and LinkedIn – all in one dashboard, a.k.a. the Social Inbox.
And now you can also manage comments under your TikTok ads – along with your Facebook ads and Instagram ads. All inside the same inbox, without having to change platforms or tabs in the search for the source of the comment you just got notified about.
This lets you – as the social media manager – stay in control of all the conversations, and not rely on the PPC person (or whoever manages social media ads for your company) to be responsible for them for each ad campaign and ad group in the TikTok ads manager.
And it’ll help you and your team reply to a comment – and I mean, each comment – in a timely fashion and minimize stress and frustration in the process.
Let me show you what that looks like.
PS. You can test NapoleonCat completely for free here – no credit card required during signup 😉
Manage TikTok ads comments from multiple ad accounts in one place
To be able to manage your and your clients’ TikTok accounts via NapoleonCat, you need to first connect them to the platform like this:
You can connect your TikTok profile(s) and your TikTok Ads account(s), even if you’re managing multiple accounts and profiles.
You’ll then be asked to authorize the connection, and once you do that, you can manage comments in the Social Inbox – they’ll be appearing there along all your social media interactions for the accounts you’ve connected to NapoleonCat.
And it’ll look something like this:
With NapoleonCat’s Social Inbox, you can:
- view,
- hide,
- like,
- and reply to TikTok comments and subcomments (i.e., replies to other comments in a thread.)
What’s more, the platform will make it easy for you to know whether an interaction is a comment or a subcomment by labeling it accordingly, for example:
- *John commented on your post*
- *Mary commented on John’s comment*
This means you now have all the conversations under control and know what’s going on under all your TikTok videos and ads. And you can easily hide comments that are clearly spam (and unfortunately, TikTok is not free from those) under your TikTok ads and organic videos to build a safe space for your brand community on your TikTok page.
TikTok management tool for teams
Schedule your TikToks, manage TikTok comments (organic and ads), and analyze your performance – from one place – with a simple tool designed for teams.
Filter comments on TikTok
To get things even more in order (goodbye comment chaos!), NapoleonCat will let you filter your TikTok ads comments by date, specific content, ticket status, and more. Making it even easier to find what you’re looking for and never miss an interaction from your followers.
Here’s a detailed article about how to filter your comments in NapoleonCat.
Tag users and comments
Another helpful thing is tagging your comments or their authors internally in NapoleonCat. This will help you and your team prioritize replying to specific comments and learning more about your TikTok commenters and customers.
Here’s what it might look like:
(You can also see how easy it is to tell what a specific comment pertains to – whether that’s a comment on a TikTok ad or video or a comment in response to another comment, a.k.a. a subcomment.)
Manage TikTok ads comments across your team
With the team collaboration features NapoleonCat offers, you can easily manage incoming comments on your TikTok ads and other TikTok videos in your customer service team.
Each of the comment threads is a separate customer service ticket in NapoleonCat. If you’re a team leader, you can delegate each ticket to different team members. You can also send them for consultation to the client or a member of another team (e.g., product or legal.).
And since it’s all happening in one inbox, you can easily see who’s currently working on what, making managing comments on TikTok ads for multiple clients and brands a breeze.
Automatically translate comments and replies
If your TikTok audience is international, you’ll probably appreciate the feature of automatically translating people’s comments and your replies to and from other languages.
Again, saving you and your social media and customer service teams even more time managing customer interactions.
Here’s how comment and reply translation works in NapoleonCat.
Managing TikTok ads comments really can be easier
Between the multitude of social media platforms, accounts, ad campaigns, and clients, if you have an agency, it’s easy to get lost in all the comments, customer interactions (and spam.)
That’s why getting TikTok management tools for business like NapoleonCat is essential not just for your team’s effectiveness, but also for their peace of mind – and an improved image for your brand.
You can test NapoleonCat completely for free here – no credit card required 😉
And now that you know how to manage TikTok ads comments more efficiently, well, the improved effectiveness and brand image, as well as the peace of mind, they’re at your fingertips.
TikTok management tool for teams
Schedule your TikToks, manage TikTok comments (organic and ads), and analyze your performance – from one place – with a simple tool designed for teams.
You may also like:
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- All You Need to Know About TikTok Affiliate Marketing
- A Quick But Meaty Guide to TikTok Comments
- How to Turn on Comments on TikTok – A Quick Guide
- How to Hide Comments on TikTok Live
- How to Limit Comments on TikTok
- How to Pin Comments On TikTok: A Quick Guide
- TikTok Stories: A Comprehensive Guide
- How to Edit TikTok Videos – Easy Guide
