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Social media users
in Zambia

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

Zambia flag
Facebook users in Zambia
2024
4 111 500
45.1%
women
54.9%
men
 
 
13-17
n/a
17%
19.6%
18-24
36.6%
15.4%
18.2%
25-34
33.6%
6.3%
8.5%
35-44
14.9%
2.4%
4.1%
45-54
6.5%
1.1%
1.6%
55-64
2.7%
2.9%
2.9%
65+
5.7%

There were 4 111 500 Facebook users in Zambia in September 2024, which accounted for 19.2% of its entire population.

The majority of them were men - 54.9%.

People aged 18 to 24 were the largest user group (1 503 600).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 749 200.

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Instagram users in Zambia

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Instagram users in Zambia
2024
482 400
46.8%
women
53.2%
men
 
 
13-17
n/a
20.2%
21.6%
18-24
41.9%
15.4%
18.9%
25-34
34.4%
4.6%
6.1%
35-44
10.6%
1.6%
2.2%
45-54
3.8%
0.9%
1%
55-64
1.8%
4.1%
3.4%
65+
7.5%

There were 482 400 Instagram users in Zambia in September 2024, which accounted for 2.3% of its entire population.

The majority of them were men - 53.2%.

People aged 18 to 24 were the largest user group (201 900).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 91 400.

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Messenger users in Zambia

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Messenger users in Zambia
2024
3 811 300
45.3%
women
54.7%
men
 
 
13-17
n/a
16.8%
19.3%
18-24
36.1%
15.6%
18.4%
25-34
33.9%
6.4%
8.6%
35-44
15%
2.4%
4%
45-54
6.5%
1.1%
1.6%
55-64
2.7%
3%
2.9%
65+
5.9%

There were 3 811 300 Messenger users in Zambia in September 2024, which accounted for 17.8% of its entire population.

The majority of them were men - 54.7%.

People aged 18 to 24 were the largest user group (1 375 100).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 699 400.

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Linkedin users in Zambia

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Linkedin users in Zambia
2024
949 700
39%
18-24
39%
47.4%
25-34
47.4%
12.6%
35-54
12.6%
1%
55+
1%

There were 949 700 Linkedin users in Zambia in September 2024, which accounted for 4.4% of its entire population.

People aged 25 to 34 were the largest user group (450 000).

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