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zambia flag

Social media users
in Zambia

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

Zambia flag
Facebook users in Zambia
2018
2 190 000
42%
women
58%
men
4%
4.4%
13-17
8.4%
16.4%
21.9%
18-24
38.4%
11.9%
16.9%
25-34
28.8%
3.9%
6.8%
35-44
10.7%
1.5%
2.9%
45-54
4.4%
0.6%
0.9%
55-64
1.6%
3.7%
4.1%
65+
7.8%

There were 2 190 000 Facebook users in Zambia in December 2018, which accounted for 10.2% of its entire population.

The majority of them were men - 58%.

People aged 18 to 24 were the largest user group (840 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 480 000.

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Instagram users in Zambia

Zambia flag
Instagram users in Zambia
2018
319 000
39.3%
women
60.7%
men
1.8%
2.7%
13-17
4.5%
15.4%
24.8%
18-24
40.1%
11%
17.6%
25-34
28.5%
3.4%
6.3%
35-44
9.7%
1.5%
2.6%
45-54
4.1%
0.7%
0.8%
55-64
1.5%
5.6%
6%
65+
11.6%

There were 319 000 Instagram users in Zambia in December 2018, which accounted for 1.5% of its entire population.

The majority of them were men - 60.7%.

People aged 18 to 24 were the largest user group (128 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 79 000.

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Messenger users in Zambia

Zambia flag
Messenger users in Zambia
2018
215 700
40.6%
women
59.4%
men
1.9%
2%
13-17
3.9%
12.5%
16.2%
18-24
28.7%
11.6%
18.1%
25-34
29.7%
5.1%
10.2%
35-44
15.3%
2.4%
4.5%
45-54
7%
1.1%
1.4%
55-64
2.5%
6%
7%
65+
13%

There were 215 700 Messenger users in Zambia in December 2018, which accounted for 1% of its entire population.

The majority of them were men - 59.4%.

People aged 25 to 34 were the largest user group (64 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 39 000.

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