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zambia flag

Social media users
in Zambia

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

Zambia flag
Facebook users in Zambia
2024
4 254 900
45.1%
women
54.9%
men
 
 
13-17
n/a
16.4%
18.7%
18-24
35%
16%
19%
25-34
35%
6.4%
8.6%
35-44
15%
2.5%
4.1%
45-54
6.7%
1.2%
1.7%
55-64
2.9%
2.7%
2.7%
65+
5.5%

There were 4 254 900 Facebook users in Zambia in December 2024, which accounted for 19.4% of its entire population.

The majority of them were men - 54.9%.

People aged 25 to 34 were the largest user group (1 490 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 810 400.

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Instagram users in Zambia

Zambia flag
Instagram users in Zambia
2024
514 500
45.9%
women
54.1%
men
 
 
13-17
n/a
19.6%
21.8%
18-24
41.4%
15.4%
19.7%
25-34
35.1%
4.6%
6.1%
35-44
10.7%
1.6%
2.3%
45-54
4%
0.9%
1%
55-64
1.9%
3.8%
3.1%
65+
6.9%

There were 514 500 Instagram users in Zambia in December 2024, which accounted for 2.4% of its entire population.

The majority of them were men - 54.1%.

People aged 18 to 24 were the largest user group (213 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 101 500.

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Messenger users in Zambia

Zambia flag
Messenger users in Zambia
2024
3 940 100
45.4%
women
54.6%
men
 
 
13-17
n/a
16.2%
18.3%
18-24
34.5%
16.1%
19.1%
25-34
35.3%
6.5%
8.7%
35-44
15.1%
2.6%
4.1%
45-54
6.7%
1.2%
1.7%
55-64
2.8%
2.8%
2.8%
65+
5.6%

There were 3 940 100 Messenger users in Zambia in December 2024, which accounted for 18% of its entire population.

The majority of them were men - 54.6%.

People aged 25 to 34 were the largest user group (1 389 300).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 753 500.

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Linkedin users in Zambia

Zambia flag
Linkedin users in Zambia
2024
999 800
40%
18-24
40%
47%
25-34
47%
12%
35-54
12%
1%
55+
1%

There were 999 800 Linkedin users in Zambia in December 2024, which accounted for 4.6% of its entire population.

People aged 25 to 34 were the largest user group (470 000).

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