Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
23 151 300
Instagram
11 959 400
Messenger
18 142 500
Linkedin
1 055 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

2023

Facebook users in Zambia
2023

3 927 300

45%
women

55%
men

0.1%

13-17
0.3%

17.3%

19.7%

18-24
37%

15%

18.2%

25-34
33.2%

6.2%

8.5%

35-44
14.8%

2.3%

45-54
6.3%

1.1%

1.5%

55-64
2.6%

2.9%

65+
5.9%

There were 3 927 300 Facebook users in Zambia in December 2023, which accounted for 18.6% of its entire population.

The majority of them were men - 55%.

People aged 18 to 24 were the largest user group (1 453 500).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 716 000.

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Instagram users in Zambia

2023

Instagram users in Zambia
2023

475 000

45.9%
women

54.1%
men

13-17
n/a

19.3%

21.8%

18-24
41.1%

15.2%

19.3%

25-34
34.5%

4.6%

6.2%

35-44
10.8%

1.5%

2.3%

45-54
3.8%

0.9%

55-64
1.9%

4.3%

3.7%

65+
8%

There were 475 000 Instagram users in Zambia in December 2023, which accounted for 2.3% of its entire population.

The majority of them were men - 54.1%.

People aged 18 to 24 were the largest user group (195 300).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 91 600.

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Messenger users in Zambia

2023

Messenger users in Zambia
2023

3 701 800

45%
women

55%
men

0.1%

13-17
0.3%

17%

19.4%

18-24
36.4%

15.1%

18.4%

25-34
33.5%

6.3%

8.6%

35-44
14.9%

2.3%

45-54
6.3%

1.1%

1.5%

55-64
2.6%

65+
6%

There were 3 701 800 Messenger users in Zambia in December 2023, which accounted for 17.6% of its entire population.

The majority of them were men - 55%.

People aged 18 to 24 were the largest user group (1 348 700).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 680 400.

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Linkedin users in Zambia

2023

Linkedin users in Zambia
2023

794 500

36.5%

18-24
36.5%

50.3%

25-34
50.3%

12.1%

35-54
12.1%

1.1%

55+
1.1%

There were 794 500 Linkedin users in Zambia in December 2023, which accounted for 3.8% of its entire population.

People aged 25 to 34 were the largest user group (400 000).

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in Zambia

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Messenger

Linkedin

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2023

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2023

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2023

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2023

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