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zambia flag

Social media users
in Zambia

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

Zambia flag
Facebook users in Zambia
2023
3 927 300
45%
women
55%
men
0.1%
0.1%
13-17
0.3%
17.3%
19.7%
18-24
37%
15%
18.2%
25-34
33.2%
6.2%
8.5%
35-44
14.8%
2.3%
4%
45-54
6.3%
1.1%
1.5%
55-64
2.6%
3%
2.9%
65+
5.9%

There were 3 927 300 Facebook users in Zambia in December 2023, which accounted for 18.7% of its entire population.

The majority of them were men - 55%.

People aged 18 to 24 were the largest user group (1 453 500).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 716 000.

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Instagram users in Zambia

Zambia flag
Instagram users in Zambia
2023
475 000
45.9%
women
54.1%
men
 
 
13-17
n/a
19.3%
21.8%
18-24
41.1%
15.2%
19.3%
25-34
34.5%
4.6%
6.2%
35-44
10.8%
1.5%
2.3%
45-54
3.8%
0.9%
1%
55-64
1.9%
4.3%
3.7%
65+
8%

There were 475 000 Instagram users in Zambia in December 2023, which accounted for 2.3% of its entire population.

The majority of them were men - 54.1%.

People aged 18 to 24 were the largest user group (195 300).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 91 600.

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Messenger users in Zambia

Zambia flag
Messenger users in Zambia
2023
3 701 800
45%
women
55%
men
0.1%
0.1%
13-17
0.3%
17%
19.4%
18-24
36.4%
15.1%
18.4%
25-34
33.5%
6.3%
8.6%
35-44
14.9%
2.3%
4%
45-54
6.3%
1.1%
1.5%
55-64
2.6%
3%
3%
65+
6%

There were 3 701 800 Messenger users in Zambia in December 2023, which accounted for 17.6% of its entire population.

The majority of them were men - 55%.

People aged 18 to 24 were the largest user group (1 348 700).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 680 400.

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Linkedin users in Zambia

Zambia flag
Linkedin users in Zambia
2023
794 500
36.5%
18-24
36.5%
50.3%
25-34
50.3%
12.1%
35-54
12.1%
1.1%
55+
1.1%

There were 794 500 Linkedin users in Zambia in December 2023, which accounted for 3.8% of its entire population.

People aged 25 to 34 were the largest user group (400 000).

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