Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
23 151 300
Instagram
11 959 400
Messenger
18 142 500
Linkedin
1 055 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

2020

Facebook users in Zambia
2020

2 543 000

44.2%
women

55.8%
men

3.9%

13-17
7.9%

15.7%

18.9%

18-24
34.6%

13.4%

17.7%

25-34
31.1%

4.7%

7.1%

35-44
11.8%

1.7%

45-54
4.7%

0.9%

1.3%

55-64
2.2%

3.8%

3.9%

65+
7.7%

There were 2 543 000 Facebook users in Zambia in December 2020, which accounted for 12.1% of its entire population.

The majority of them were men - 55.8%.

People aged 18 to 24 were the largest user group (880 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 450 000.

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Instagram users in Zambia

2020

Instagram users in Zambia
2020

371 600

43.5%
women

56.5%
men

2.6%

3.2%

13-17
5.8%

17%

22.6%

18-24
39.6%

12.6%

17.8%

25-34
30.4%

3.5%

5.1%

35-44
8.6%

1.3%

1.8%

45-54
3.1%

0.9%

55-64
1.8%

5.7%

5.1%

65+
10.8%

There were 371 600 Instagram users in Zambia in December 2020, which accounted for 1.8% of its entire population.

The majority of them were men - 56.5%.

People aged 18 to 24 were the largest user group (147 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 84 000.

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Messenger users in Zambia

2020

Messenger users in Zambia
2020

2 326 000

44.8%
women

55.2%
men

3.8%

3.7%

13-17
7.5%

15.9%

18.5%

18-24
34.4%

13.8%

17.6%

25-34
31.4%

4.7%

7.3%

35-44
12%

1.7%

2.9%

45-54
4.6%

0.9%

1.2%

55-64
2.1%

65+
8%

There were 2 326 000 Messenger users in Zambia in December 2020, which accounted for 11% of its entire population.

The majority of them were men - 55.2%.

People aged 18 to 24 were the largest user group (800 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 410 000.

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Linkedin users in Zambia

2020

Linkedin users in Zambia
2020

475 900

27.3%

18-24
27.3%

60.9%

25-34
60.9%

10.7%

35-54
10.7%

55+
1%

There were 475 900 Linkedin users in Zambia in December 2020, which accounted for 2.3% of its entire population.

People aged 25 to 34 were the largest user group (290 000).

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Social media users
in Zambia

Facebook

Instagram

Messenger

Linkedin

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2020

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2020

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2020

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2020

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