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Social media users
in Zambia

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

Zambia flag
Facebook users in Zambia
2020
2 543 000
44.2%
women
55.8%
men
3.9%
3.9%
13-17
7.9%
15.7%
18.9%
18-24
34.6%
13.4%
17.7%
25-34
31.1%
4.7%
7.1%
35-44
11.8%
1.7%
3%
45-54
4.7%
0.9%
1.3%
55-64
2.2%
3.8%
3.9%
65+
7.7%

There were 2 543 000 Facebook users in Zambia in December 2020, which accounted for 12.4% of its entire population.

The majority of them were men - 55.8%.

People aged 18 to 24 were the largest user group (880 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 450 000.

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Instagram users in Zambia

Zambia flag
Instagram users in Zambia
2020
371 600
43.5%
women
56.5%
men
2.6%
3.2%
13-17
5.8%
17%
22.6%
18-24
39.6%
12.6%
17.8%
25-34
30.4%
3.5%
5.1%
35-44
8.6%
1.3%
1.8%
45-54
3.1%
0.9%
0.9%
55-64
1.8%
5.7%
5.1%
65+
10.8%

There were 371 600 Instagram users in Zambia in December 2020, which accounted for 1.8% of its entire population.

The majority of them were men - 56.5%.

People aged 18 to 24 were the largest user group (147 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 84 000.

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Messenger users in Zambia

Zambia flag
Messenger users in Zambia
2020
2 326 000
44.8%
women
55.2%
men
3.8%
3.7%
13-17
7.5%
15.9%
18.5%
18-24
34.4%
13.8%
17.6%
25-34
31.4%
4.7%
7.3%
35-44
12%
1.7%
2.9%
45-54
4.6%
0.9%
1.2%
55-64
2.1%
4%
4%
65+
8%

There were 2 326 000 Messenger users in Zambia in December 2020, which accounted for 11.3% of its entire population.

The majority of them were men - 55.2%.

People aged 18 to 24 were the largest user group (800 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 410 000.

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Linkedin users in Zambia

Zambia flag
Linkedin users in Zambia
2020
475 900
27.3%
18-24
27.3%
60.9%
25-34
60.9%
10.7%
35-54
10.7%
1%
55+
1%

There were 475 900 Linkedin users in Zambia in December 2020, which accounted for 2.3% of its entire population.

People aged 25 to 34 were the largest user group (290 000).

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