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Social media users
in Zambia

AT THE END OF 2019

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

Zambia flag
Facebook users in Zambia
2019
2 255 000
43.2%
women
56.8%
men
3.6%
3.6%
13-17
7.2%
16%
19.5%
18-24
35.5%
12.9%
18.2%
25-34
31%
4.3%
7.1%
35-44
11.4%
1.5%
2.9%
45-54
4.4%
0.9%
1.2%
55-64
2.1%
4%
4.3%
65+
8.3%

There were 2 255 000 Facebook users in Zambia in December 2019, which accounted for 10.7% of its entire population.

The majority of them were men - 56.8%.

People aged 18 to 24 were the largest user group (800 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 410 000.

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Instagram users in Zambia

Zambia flag
Instagram users in Zambia
2019
284 000
41.1%
women
58.9%
men
2%
3%
13-17
4.9%
16.5%
25%
18-24
41.5%
12%
18%
25-34
29.9%
3.1%
4.6%
35-44
7.7%
1.1%
1.5%
45-54
2.6%
0.8%
0.8%
55-64
1.7%
5.6%
6%
65+
11.6%

There were 284 000 Instagram users in Zambia in December 2019, which accounted for 1.4% of its entire population.

The majority of them were men - 58.9%.

People aged 18 to 24 were the largest user group (118 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 71 000.

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Messenger users in Zambia

Zambia flag
Messenger users in Zambia
2019
201 400
38.7%
women
61.3%
men
2%
2.3%
13-17
4.4%
11.4%
17.4%
18-24
28.8%
11.4%
19.4%
25-34
30.8%
4.7%
9.4%
35-44
14.2%
1.9%
4%
45-54
6%
1.2%
1.8%
55-64
3%
6%
7%
65+
12.9%

There were 201 400 Messenger users in Zambia in December 2019, which accounted for 1% of its entire population.

The majority of them were men - 61.3%.

People aged 25 to 34 were the largest user group (62 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 39 000.

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Linkedin users in Zambia

Zambia flag
Linkedin users in Zambia
2019
410 800
24.3%
18-24
24.3%
63.3%
25-34
63.3%
11.2%
35-54
11.2%
1.2%
55+
1.2%

There were 410 800 Linkedin users in Zambia in December 2019, which accounted for 2% of its entire population.

People aged 25 to 34 were the largest user group (260 000).

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