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Social media users
in Switzerland

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2025
5 651 200
50.9%
women
49.1%
men
 
 
13-17
n/a
8.9%
9%
18-24
17.9%
12.7%
12.9%
25-34
25.6%
11.3%
10.6%
35-44
21.9%
8.4%
7.7%
45-54
16.1%
5.9%
5.5%
55-64
11.4%
3.7%
3.5%
65+
7.2%

There were 5 651 200 Facebook users in Switzerland in March 2025, which accounted for 62.8% of its entire population.

The majority of them were women - 50.9%.

People aged 25 to 34 were the largest user group (1 447 200).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 597 100.

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Instagram users in Switzerland

Switzerland flag
Instagram users in Switzerland
2025
4 132 000
51.8%
women
48.2%
men
 
 
13-17
n/a
11.6%
11.8%
18-24
23.4%
14.1%
14%
25-34
28.1%
11%
9.6%
35-44
20.6%
7.9%
6.6%
45-54
14.5%
4.9%
4%
55-64
9%
2.3%
2.1%
65+
4.4%

There were 4 132 000 Instagram users in Switzerland in March 2025, which accounted for 46% of its entire population.

The majority of them were women - 51.8%.

People aged 25 to 34 were the largest user group (1 162 600).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 397 600.

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Messenger users in Switzerland

Switzerland flag
Messenger users in Switzerland
2025
3 321 500
51.1%
women
48.9%
men
 
 
13-17
n/a
3.1%
3.4%
18-24
6.5%
12.4%
12.4%
25-34
24.9%
13.2%
12.4%
35-44
25.6%
10.2%
9.5%
45-54
19.6%
7.3%
6.8%
55-64
14.2%
4.8%
4.4%
65+
9.2%

There were 3 321 500 Messenger users in Switzerland in March 2025, which accounted for 36.9% of its entire population.

The majority of them were women - 51.1%.

People aged 35 to 44 were the largest user group (850 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 410 700.

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Linkedin users in Switzerland

Switzerland flag
Linkedin users in Switzerland
2025
1 046 000
20.1%
18-24
20.1%
32.5%
25-34
32.5%
38.2%
35-54
38.2%
9.2%
55+
9.2%

There were 1 046 000 Linkedin users in Switzerland in March 2025, which accounted for 11.6% of its entire population.

People aged 35 to 54 were the largest user group (400 000).

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