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Social media users
in Switzerland

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2025
5 390 900
50.7%
women
49.3%
men
 
 
13-17
n/a
8%
7.8%
18-24
15.7%
13.1%
13.9%
25-34
27%
11%
10.4%
35-44
21.5%
8.3%
7.7%
45-54
16%
6.2%
5.7%
55-64
11.9%
4.2%
3.8%
65+
8%

There were 5 390 900 Facebook users in Switzerland in September 2025, which accounted for 59.8% of its entire population.

The majority of them were women - 50.7%.

People aged 25 to 34 were the largest user group (1 454 700).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 749 900.

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Instagram users in Switzerland

Switzerland flag
Instagram users in Switzerland
2025
4 054 300
51.6%
women
48.4%
men
 
 
13-17
n/a
9.8%
9.6%
18-24
19.4%
14.5%
15.1%
25-34
29.6%
11.1%
9.9%
35-44
21%
8%
6.9%
45-54
14.8%
5.5%
4.5%
55-64
9.9%
2.8%
2.5%
65+
5.3%

There were 4 054 300 Instagram users in Switzerland in September 2025, which accounted for 44.9% of its entire population.

The majority of them were women - 51.6%.

People aged 25 to 34 were the largest user group (1 198 900).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 402 800.

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Messenger users in Switzerland

Switzerland flag
Messenger users in Switzerland
2025
3 027 100
51.1%
women
48.9%
men
 
 
13-17
n/a
2.6%
2.9%
18-24
5.5%
11.4%
11.5%
25-34
23%
13.2%
12.3%
35-44
25.5%
10.4%
9.7%
45-54
20.1%
7.9%
7.4%
55-64
15.3%
5.5%
5.1%
65+
10.6%

There were 3 027 100 Messenger users in Switzerland in September 2025, which accounted for 33.6% of its entire population.

The majority of them were women - 51.1%.

People aged 35 to 44 were the largest user group (771 700).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 373 100.

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Linkedin users in Switzerland

Switzerland flag
Linkedin users in Switzerland
2025
5 230 000
24.9%
18-24
24.9%
32.5%
25-34
32.5%
34.4%
35-54
34.4%
8.2%
55+
8.2%

There were 5 230 000 Linkedin users in Switzerland in September 2025, which accounted for 58% of its entire population.

People aged 35 to 54 were the largest user group (1 800 000).

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