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Social media users
in Switzerland

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2025
5 223 200
50.4%
women
49.6%
men
 
 
13-17
n/a
7.6%
7.7%
18-24
15.3%
13%
13.8%
25-34
26.8%
11.1%
10.6%
35-44
21.7%
8.3%
7.8%
45-54
16.2%
6.2%
5.7%
55-64
12%
4.2%
3.9%
65+
8.1%

There were 5 223 200 Facebook users in Switzerland in August 2025, which accounted for 57.9% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (1 398 800).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 722 100.

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Instagram users in Switzerland

Switzerland flag
Instagram users in Switzerland
2025
3 895 100
51.3%
women
48.7%
men
 
 
13-17
n/a
9.4%
9.4%
18-24
18.8%
14.3%
15.1%
25-34
29.4%
11.1%
10.1%
35-44
21.2%
8.1%
7.1%
45-54
15.1%
5.5%
4.5%
55-64
10.1%
2.9%
2.5%
65+
5.4%

There were 3 895 100 Instagram users in Switzerland in August 2025, which accounted for 43.2% of its entire population.

The majority of them were women - 51.3%.

People aged 25 to 34 were the largest user group (1 144 100).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 176 200.

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Messenger users in Switzerland

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Messenger users in Switzerland
2025
2 959 200
51.2%
women
48.8%
men
 
 
13-17
n/a
2.6%
2.8%
18-24
5.4%
11.4%
11.3%
25-34
22.8%
13.2%
12.5%
35-44
25.7%
10.4%
9.7%
45-54
20.1%
8%
7.4%
55-64
15.4%
5.6%
5.1%
65+
10.7%

There were 2 959 200 Messenger users in Switzerland in August 2025, which accounted for 32.8% of its entire population.

The majority of them were women - 51.2%.

People aged 35 to 44 were the largest user group (759 200).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 287 000.

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Linkedin users in Switzerland

Switzerland flag
Linkedin users in Switzerland
2025
5 120 000
23.4%
18-24
23.4%
33.2%
25-34
33.2%
35.2%
35-54
35.2%
8.2%
55+
8.2%

There were 5 120 000 Linkedin users in Switzerland in August 2025, which accounted for 56.8% of its entire population.

People aged 35 to 54 were the largest user group (1 800 000).

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