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switzerland flag

Social media users
in Switzerland

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2023
5 221 100
51%
women
49%
men
 
 
13-17
n/a
9.4%
9.2%
18-24
18.6%
12.9%
13%
25-34
25.8%
11.2%
10.5%
35-44
21.7%
8.4%
7.7%
45-54
16.1%
5.8%
5.3%
55-64
11.1%
3.4%
3.3%
65+
6.7%

There were 5 221 100 Facebook users in Switzerland in December 2023, which accounted for 58.1% of its entire population.

The majority of them were women - 51%.

People aged 25 to 34 were the largest user group (1 349 200).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 400 700.

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Instagram users in Switzerland

Switzerland flag
Instagram users in Switzerland
2023
3 840 100
52.2%
women
47.8%
men
 
 
13-17
n/a
11.9%
11.9%
18-24
23.8%
14.3%
14%
25-34
28.4%
11.1%
9.6%
35-44
20.7%
7.8%
6.6%
45-54
14.5%
4.9%
3.8%
55-64
8.6%
2.1%
1.9%
65+
4%

There were 3 840 100 Instagram users in Switzerland in December 2023, which accounted for 42.7% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (1 089 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 370 400.

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Messenger users in Switzerland

Switzerland flag
Messenger users in Switzerland
2023
3 020 600
50.9%
women
49.1%
men
 
 
13-17
n/a
3.2%
3.4%
18-24
6.6%
12.7%
12.7%
25-34
25.4%
13.2%
12.5%
35-44
25.8%
10.2%
9.6%
45-54
19.8%
7.2%
6.7%
55-64
13.9%
4.5%
4%
65+
8.5%

There were 3 020 600 Messenger users in Switzerland in December 2023, which accounted for 33.6% of its entire population.

The majority of them were women - 50.9%.

People aged 35 to 44 were the largest user group (777 900).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 378 800.

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Linkedin users in Switzerland

Switzerland flag
Linkedin users in Switzerland
2023
4 310 000
20.4%
18-24
20.4%
48.7%
25-34
48.7%
25.5%
35-54
25.5%
5.3%
55+
5.3%

There were 4 310 000 Linkedin users in Switzerland in December 2023, which accounted for 47.9% of its entire population.

People aged 25 to 34 were the largest user group (2 100 000).

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