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switzerland flag

Social media users
in Switzerland

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2020
5 260 000
50.2%
women
49.8%
men
2.3%
2.1%
13-17
4.4%
8.2%
8.7%
18-24
16.9%
13.5%
14.3%
25-34
27.8%
10.6%
10.3%
35-44
20.9%
8%
7.4%
45-54
15.4%
4.8%
4.4%
55-64
9.1%
2.9%
2.7%
65+
5.5%

There were 5 260 000 Facebook users in Switzerland in December 2020, which accounted for 58.5% of its entire population.

The slight majority of them were women - 50.2%.

People aged 25 to 34 were the largest user group (1 460 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 750 000.

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Instagram users in Switzerland

Switzerland flag
Instagram users in Switzerland
2020
3 528 000
51%
women
49%
men
3.4%
3.1%
13-17
6.5%
11.1%
11.9%
18-24
23%
15.6%
16.2%
25-34
31.7%
10.2%
9.1%
35-44
19.3%
6.8%
5.4%
45-54
12.2%
2.8%
2.3%
55-64
5.2%
1.1%
1%
65+
2.2%

There were 3 528 000 Instagram users in Switzerland in December 2020, which accounted for 39.2% of its entire population.

The majority of them were women - 51%.

People aged 25 to 34 were the largest user group (1 120 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 190 000.

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Messenger users in Switzerland

Switzerland flag
Messenger users in Switzerland
2020
3 230 400
51.1%
women
48.9%
men
0.3%
0.3%
13-17
0.6%
5.3%
5.3%
18-24
10.5%
14.2%
13.9%
25-34
28.2%
12.4%
11.8%
35-44
24.1%
9.6%
9%
45-54
18.6%
5.9%
5.6%
55-64
11.5%
3.4%
3.1%
65+
6.5%

There were 3 230 400 Messenger users in Switzerland in December 2020, which accounted for 35.9% of its entire population.

The majority of them were women - 51.1%.

People aged 25 to 34 were the largest user group (910 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 290 000.

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Linkedin users in Switzerland

Switzerland flag
Linkedin users in Switzerland
2020
3 220 000
14.6%
18-24
14.6%
55.9%
25-34
55.9%
26.1%
35-54
26.1%
3.4%
55+
3.4%

There were 3 220 000 Linkedin users in Switzerland in December 2020, which accounted for 35.8% of its entire population.

People aged 25 to 34 were the largest user group (1 800 000).

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