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switzerland flag

Social media users
in Switzerland

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2018
3 815 000
49.3%
women
50.7%
men
0.8%
0.9%
13-17
1.7%
7.3%
7.9%
18-24
15.2%
13.9%
14.4%
25-34
28.3%
11%
11%
35-44
22%
8.4%
8.7%
45-54
17%
5%
4.7%
55-64
9.7%
2.9%
3.1%
65+
6%

There were 3 815 000 Facebook users in Switzerland in December 2018, which accounted for 42.4% of its entire population.

The majority of them were men - 50.7%.

People aged 25 to 34 were the largest user group (1 080 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 300 000.

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Instagram users in Switzerland

Switzerland flag
Instagram users in Switzerland
2018
2 513 000
49.1%
women
50.9%
men
3.1%
3.3%
13-17
6.4%
11.5%
12.7%
18-24
24.3%
15.1%
15.9%
25-34
31%
9.2%
9.2%
35-44
18.3%
6.4%
6%
45-54
12.3%
2.7%
2.5%
55-64
5.2%
1.2%
1.3%
65+
2.5%

There were 2 513 000 Instagram users in Switzerland in December 2018, which accounted for 27.9% of its entire population.

The majority of them were men - 50.9%.

People aged 25 to 34 were the largest user group (780 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 320 000.

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Messenger users in Switzerland

Switzerland flag
Messenger users in Switzerland
2018
2 630 000
50.9%
women
49.1%
men
0.8%
0.6%
13-17
1.4%
8%
8.4%
18-24
16.3%
14.8%
14.8%
25-34
29.7%
11.8%
11%
35-44
22.8%
8.7%
8%
45-54
16.7%
4.6%
4.2%
55-64
8.7%
2.2%
2.1%
65+
4.3%

There were 2 630 000 Messenger users in Switzerland in December 2018, which accounted for 29.2% of its entire population.

The majority of them were women - 50.9%.

People aged 25 to 34 were the largest user group (780 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 290 000.

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