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switzerland flag

Social media users
in Switzerland

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2022
5 366 800
49.8%
women
50.2%
men
1.6%
1.9%
13-17
3.5%
8.2%
9.4%
18-24
17.6%
12.5%
13.1%
25-34
25.5%
10.8%
10.3%
35-44
21.1%
8.2%
7.7%
45-54
15.9%
5.4%
4.9%
55-64
10.3%
3.2%
3%
65+
6.2%

There were 5 366 800 Facebook users in Switzerland in December 2022, which accounted for 59.7% of its entire population.

The slight majority of them were men - 50.2%.

People aged 25 to 34 were the largest user group (1 370 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 502 000.

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Instagram users in Switzerland

Switzerland flag
Instagram users in Switzerland
2022
3 725 500
49.9%
women
50.1%
men
2.3%
2.8%
13-17
5.2%
10.6%
12.8%
18-24
23.4%
13.8%
14.3%
25-34
28.1%
10.3%
9.2%
35-44
19.5%
7%
6.3%
45-54
13.3%
4%
3.3%
55-64
7.3%
1.7%
1.5%
65+
3.2%

There were 3 725 500 Instagram users in Switzerland in December 2022, which accounted for 41.4% of its entire population.

The slight majority of them were men - 50.1%.

People aged 25 to 34 were the largest user group (1 045 600).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 476 300.

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Messenger users in Switzerland

Switzerland flag
Messenger users in Switzerland
2022
3 166 100
51.4%
women
48.6%
men
0.2%
0.2%
13-17
0.3%
3.4%
3.2%
18-24
6.6%
13.3%
13.3%
25-34
26.6%
13.2%
12.2%
35-44
25.4%
10.1%
9.5%
45-54
19.6%
7%
6.4%
55-64
13.3%
4.3%
3.9%
65+
8.2%

There were 3 166 100 Messenger users in Switzerland in December 2022, which accounted for 35.2% of its entire population.

The majority of them were women - 51.4%.

People aged 25 to 34 were the largest user group (842 500).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 387 700.

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Linkedin users in Switzerland

Switzerland flag
Linkedin users in Switzerland
2022
3 820 000
16.8%
18-24
16.8%
57.6%
25-34
57.6%
22%
35-54
22%
3.7%
55+
3.7%

There were 3 820 000 Linkedin users in Switzerland in December 2022, which accounted for 42.5% of its entire population.

People aged 25 to 34 were the largest user group (2 200 000).

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