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switzerland flag

Social media users
in Switzerland

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2021
5 229 000
49.5%
women
50.5%
men
1.8%
1.9%
13-17
3.8%
8%
9.4%
18-24
17.4%
12.9%
13.8%
25-34
26.7%
10.7%
10.3%
35-44
21%
8%
7.5%
45-54
15.5%
5%
4.7%
55-64
9.7%
3%
2.9%
65+
5.9%

There were 5 229 000 Facebook users in Switzerland in December 2021, which accounted for 58.1% of its entire population.

The slight majority of them were men - 50.5%.

People aged 25 to 34 were the largest user group (1 394 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 494 000.

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Instagram users in Switzerland

Switzerland flag
Instagram users in Switzerland
2021
3 384 200
50.1%
women
49.9%
men
2.8%
3.1%
13-17
5.9%
10.7%
12.8%
18-24
23.5%
14.5%
15.1%
25-34
29.5%
10.5%
9.3%
35-44
19.7%
6.9%
5.7%
45-54
12.6%
3.4%
2.8%
55-64
6.1%
1.4%
1.2%
65+
2.6%

There were 3 384 200 Instagram users in Switzerland in December 2021, which accounted for 37.6% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (999 400).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 433 300.

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Messenger users in Switzerland

Switzerland flag
Messenger users in Switzerland
2021
3 192 500
51.4%
women
48.6%
men
0.2%
0.1%
13-17
0.3%
4.1%
3.9%
18-24
8.1%
13.8%
13.5%
25-34
27.3%
12.9%
12.1%
35-44
25%
10%
9.3%
45-54
19.3%
6.5%
6%
55-64
12.6%
3.9%
3.6%
65+
7.5%

There were 3 192 500 Messenger users in Switzerland in December 2021, which accounted for 35.5% of its entire population.

The majority of them were women - 51.4%.

People aged 25 to 34 were the largest user group (872 400).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 385 600.

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Linkedin users in Switzerland

Switzerland flag
Linkedin users in Switzerland
2021
3 480 000
14.7%
18-24
14.7%
54.6%
25-34
54.6%
27%
35-54
27%
3.7%
55+
3.7%

There were 3 480 000 Linkedin users in Switzerland in December 2021, which accounted for 38.7% of its entire population.

People aged 25 to 34 were the largest user group (1 900 000).

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