Other countries:

sweden flag

Social media users
in Sweden

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2022
8 754 800
53%
women
47%
men
2.2%
1.6%
13-17
3.8%
8.8%
8.3%
18-24
17.1%
11%
11.1%
25-34
22%
8.9%
8.2%
35-44
17.2%
7.7%
7%
45-54
14.8%
6.6%
5.2%
55-64
11.7%
7.8%
5.6%
65+
13.4%

There were 8 754 800 Facebook users in Sweden in December 2022, which accounted for 83.5% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (1 930 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 490 300.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2022
6 065 400
56.2%
women
43.8%
men
2.6%
2.1%
13-17
4.7%
10%
9.7%
18-24
19.7%
12.3%
11.3%
25-34
23.6%
9.9%
7.7%
35-44
17.6%
8.3%
5.9%
45-54
14.2%
6.6%
3.8%
55-64
10.4%
6.5%
3.4%
65+
9.9%

There were 6 065 400 Instagram users in Sweden in December 2022, which accounted for 57.8% of its entire population.

The majority of them were women - 56.2%.

People aged 25 to 34 were the largest user group (1 430 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 205 900.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2022
5 777 500
52.3%
women
47.7%
men
0.7%
0.4%
13-17
1.1%
5.2%
4.9%
18-24
10.1%
11.2%
11.7%
25-34
22.9%
9.7%
9.2%
35-44
18.9%
9%
8.3%
45-54
17.3%
7.7%
6.4%
55-64
14.1%
8.8%
6.8%
65+
15.6%

There were 5 777 500 Messenger users in Sweden in December 2022, which accounted for 55.1% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (1 322 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 390 600.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2022
4 760 000
17.9%
18-24
17.9%
54.6%
25-34
54.6%
23.1%
35-54
23.1%
4.4%
55+
4.4%

There were 4 760 000 Linkedin users in Sweden in December 2022, which accounted for 45.4% of its entire population.

People aged 25 to 34 were the largest user group (2 600 000).

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