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sweden flag

Social media users
in Sweden

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2024
8 746 000
53%
women
47%
men
 
 
13-17
n/a
9.4%
7.9%
18-24
17.3%
11.3%
11.3%
25-34
22.5%
9.4%
8.6%
35-44
18%
7.8%
7.2%
45-54
15%
6.8%
5.7%
55-64
12.5%
8.4%
6.3%
65+
14.7%

There were 8 746 000 Facebook users in Sweden in October 2024, which accounted for 83.1% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (1 972 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 548 700.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2024
6 159 200
56.6%
women
43.4%
men
 
 
13-17
n/a
10.7%
9.1%
18-24
19.8%
12.6%
11.4%
25-34
24.1%
10.5%
8.2%
35-44
18.6%
8.4%
6.4%
45-54
14.8%
7%
4.4%
55-64
11.4%
7.3%
4%
65+
11.2%

There were 6 159 200 Instagram users in Sweden in October 2024, which accounted for 58.5% of its entire population.

The majority of them were women - 56.6%.

People aged 25 to 34 were the largest user group (1 481 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 243 400.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2024
6 009 900
52.2%
women
47.8%
men
 
 
13-17
n/a
5.5%
5%
18-24
10.5%
10.9%
11.3%
25-34
22.2%
9.7%
9.4%
35-44
19.2%
8.9%
8.1%
45-54
17%
7.7%
6.7%
55-64
14.5%
9.4%
7.2%
65+
16.6%

There were 6 009 900 Messenger users in Sweden in October 2024, which accounted for 57.1% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (1 333 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 432 900.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2024
1 860 000
23.1%
18-24
23.1%
31.2%
25-34
31.2%
36%
35-54
36%
9.7%
55+
9.7%

There were 1 860 000 Linkedin users in Sweden in October 2024, which accounted for 17.7% of its entire population.

People aged 35 to 54 were the largest user group (670 000).

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