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sweden flag

Social media users
in Sweden

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2024
8 287 100
52.8%
women
47.2%
men
 
 
13-17
n/a
8.7%
7.4%
18-24
16.1%
11.5%
11.6%
25-34
23.1%
9.3%
8.7%
35-44
18%
7.8%
7.2%
45-54
15%
6.8%
5.8%
55-64
12.6%
8.7%
6.5%
65+
15.3%

There were 8 287 100 Facebook users in Sweden in December 2024, which accounted for 78.3% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (1 915 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 542 700.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2024
5 865 200
56.1%
women
43.9%
men
 
 
13-17
n/a
9.8%
8.3%
18-24
18.1%
12.7%
11.8%
25-34
24.5%
10.4%
8.3%
35-44
18.7%
8.5%
6.5%
45-54
15%
7.1%
4.6%
55-64
11.8%
7.6%
4.3%
65+
11.9%

There were 5 865 200 Instagram users in Sweden in December 2024, which accounted for 55.4% of its entire population.

The majority of them were women - 56.1%.

People aged 25 to 34 were the largest user group (1 438 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 252 900.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2024
5 692 500
52.3%
women
47.7%
men
 
 
13-17
n/a
5.2%
4.6%
18-24
9.8%
10.8%
11.2%
25-34
22%
9.8%
9.4%
35-44
19.2%
8.9%
8.1%
45-54
16.9%
7.9%
6.8%
55-64
14.7%
9.8%
7.5%
65+
17.4%

There were 5 692 500 Messenger users in Sweden in December 2024, which accounted for 53.8% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (1 253 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 429 300.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2024
5 930 000
23.6%
18-24
23.6%
32%
25-34
32%
35.4%
35-54
35.4%
8.9%
55+
8.9%

There were 5 930 000 Linkedin users in Sweden in December 2024, which accounted for 56% of its entire population.

People aged 35 to 54 were the largest user group (2 100 000).

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