sweden flag

Social media users
in Sweden
September 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2026
8 089 300
53%
women
47%
men
 
 
13-17
n/a
7.1%
5.8%
18-24
12.9%
11.6%
11.4%
25-34
23%
9.4%
8.8%
35-44
18.1%
8.1%
7.2%
45-54
15.3%
7.1%
6.3%
55-64
13.4%
9.7%
7.5%
65+
17.2%

There were 8 089 300 Facebook users in Sweden in September 2026, which accounted for 75.7% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (1 863 400).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 606 100.

Add these statistics to Your web page:

copied

Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2026
5 765 700
55.9%
women
44.1%
men
 
 
13-17
n/a
7.4%
6%
18-24
13.5%
12.5%
11.7%
25-34
24.3%
10.5%
8.7%
35-44
19.2%
8.9%
6.9%
45-54
15.7%
7.7%
5.3%
55-64
13%
8.8%
5.4%
65+
14.2%

There were 5 765 700 Instagram users in Sweden in September 2026, which accounted for 54% of its entire population.

The majority of them were women - 55.9%.

People aged 25 to 34 were the largest user group (1 398 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 311 400.

Add these statistics to Your web page:

copied

Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2026
5 758 200
52.7%
women
47.3%
men
 
 
13-17
n/a
4.8%
3.9%
18-24
8.7%
10.1%
10.2%
25-34
20.3%
9.7%
9.5%
35-44
19.3%
9%
8%
45-54
16.9%
8.2%
7.3%
55-64
15.5%
10.9%
8.5%
65+
19.4%

There were 5 758 200 Messenger users in Sweden in September 2026, which accounted for 53.9% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (1 168 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 488 900.

Add these statistics to Your web page:

copied

Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2026
6 750 000
20.7%
18-24
20.7%
35.6%
25-34
35.6%
34.1%
35-54
34.1%
9.6%
55+
9.6%

There were 6 750 000 Linkedin users in Sweden in September 2026, which accounted for 63.2% of its entire population.

People aged 25 to 34 were the largest user group (2 400 000).

Add these statistics to Your web page:

copied

See the number of social media users
in other countries:

Save hours on managing social media, every day.

Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.

Try NapoleonCat for free

14-day free trial · No credit card required