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sweden flag

Social media users
in Sweden

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2023
8 146 500
53.1%
women
46.9%
men
 
 
13-17
n/a
9.7%
8.2%
18-24
17.8%
11.5%
11.2%
25-34
22.6%
9.2%
8.6%
35-44
17.9%
7.8%
7.1%
45-54
14.9%
6.9%
5.7%
55-64
12.5%
8.1%
6.1%
65+
14.2%

There were 8 146 500 Facebook users in Sweden in December 2023, which accounted for 77.8% of its entire population.

The majority of them were women - 53.1%.

People aged 25 to 34 were the largest user group (1 844 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 494 400.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2023
5 855 700
56.7%
women
43.3%
men
 
 
13-17
n/a
10.9%
9.1%
18-24
20%
12.9%
11.4%
25-34
24.3%
10.4%
8.2%
35-44
18.6%
8.5%
6.3%
45-54
14.9%
7.1%
4.4%
55-64
11.4%
7%
3.8%
65+
10.8%

There were 5 855 700 Instagram users in Sweden in December 2023, which accounted for 55.9% of its entire population.

The majority of them were women - 56.7%.

People aged 25 to 34 were the largest user group (1 421 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 225 100.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2023
5 564 800
52%
women
48%
men
 
 
13-17
n/a
5.5%
5.2%
18-24
10.7%
11%
11.5%
25-34
22.6%
9.7%
9.4%
35-44
19.1%
9%
8.2%
45-54
17.1%
7.9%
6.7%
55-64
14.6%
9%
6.9%
65+
15.9%

There were 5 564 800 Messenger users in Sweden in December 2023, which accounted for 53.1% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (1 256 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 384 800.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2023
5 250 000
21%
18-24
21%
45.7%
25-34
45.7%
26.7%
35-54
26.7%
6.7%
55+
6.7%

There were 5 250 000 Linkedin users in Sweden in December 2023, which accounted for 50.1% of its entire population.

People aged 25 to 34 were the largest user group (2 400 000).

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