Other countries:

sweden flag

Social media users
in Sweden

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2021
7 997 600
52.6%
women
47.4%
men
2.3%
1.5%
13-17
3.7%
7.9%
7.4%
18-24
15.3%
11%
11.6%
25-34
22.6%
9%
8.6%
35-44
17.6%
8.3%
7.3%
45-54
15.6%
6.9%
5.4%
55-64
12.3%
7.2%
5.6%
65+
12.8%

There were 7 997 600 Facebook users in Sweden in December 2021, which accounted for 76.4% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (1 810 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 447 400.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2021
5 031 200
57.2%
women
42.8%
men
2.7%
1.8%
13-17
4.5%
8.5%
7.7%
18-24
16.3%
13.4%
11.7%
25-34
25.1%
10.4%
8.2%
35-44
18.6%
9.3%
6.3%
45-54
15.7%
7.3%
3.9%
55-64
11.2%
5.6%
3.1%
65+
8.7%

There were 5 031 200 Instagram users in Sweden in December 2021, which accounted for 48% of its entire population.

The majority of them were women - 57.2%.

People aged 25 to 34 were the largest user group (1 260 900).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 197 900.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2021
5 753 600
52.5%
women
47.5%
men
0.7%
0.4%
13-17
1.1%
5.7%
5.4%
18-24
11.1%
11.5%
11.9%
25-34
23.4%
9.5%
9.1%
35-44
18.6%
9.2%
8.3%
45-54
17.4%
7.5%
6.2%
55-64
13.6%
8.4%
6.2%
65+
14.6%

There were 5 753 600 Messenger users in Sweden in December 2021, which accounted for 54.9% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (1 348 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 357 700.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2021
4 380 000
15.8%
18-24
15.8%
52.5%
25-34
52.5%
27.4%
35-54
27.4%
4.3%
55+
4.3%

There were 4 380 000 Linkedin users in Sweden in December 2021, which accounted for 41.8% of its entire population.

People aged 25 to 34 were the largest user group (2 300 000).

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