Other countries:

sweden flag

Social media users
in Sweden

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2018
6 295 000
50.4%
women
49.6%
men
1.9%
1.5%
13-17
3.4%
7.3%
8.6%
18-24
15.9%
11%
12.4%
25-34
23.4%
8.7%
8.9%
35-44
17.6%
8.6%
7.8%
45-54
16.4%
6.2%
5.2%
55-64
11.4%
6.7%
5.2%
65+
11.9%

There were 6 295 000 Facebook users in Sweden in December 2018, which accounted for 59.8% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (1 470 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 330 000.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2018
4 890 000
54.6%
women
45.4%
men
3.5%
2.5%
13-17
5.9%
9.4%
10.2%
18-24
19.6%
12.9%
12.7%
25-34
25.6%
9.4%
7.8%
35-44
17.2%
8.8%
5.9%
45-54
14.7%
5.9%
3.5%
55-64
9.4%
4.7%
2.9%
65+
7.6%

There were 4 890 000 Instagram users in Sweden in December 2018, which accounted for 46.5% of its entire population.

The majority of them were women - 54.6%.

People aged 25 to 34 were the largest user group (1 250 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 290 000.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2018
5 122 000
51.6%
women
48.4%
men
1.8%
1.3%
13-17
3.2%
7.8%
8.8%
18-24
16.6%
11.7%
12.9%
25-34
24.6%
9.6%
9%
35-44
18.5%
9.2%
7.8%
45-54
17%
6.2%
4.7%
55-64
10.9%
5.3%
3.9%
65+
9.2%

There were 5 122 000 Messenger users in Sweden in December 2018, which accounted for 48.7% of its entire population.

The majority of them were women - 51.6%.

People aged 25 to 34 were the largest user group (1 260 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 240 000.

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