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sweden flag

Social media users
in Sweden

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2020
8 390 000
52.7%
women
47.3%
men
3.1%
2%
13-17
5.1%
8.3%
8%
18-24
16.3%
11%
11.9%
25-34
22.9%
8.8%
8.2%
35-44
17%
8.3%
7.2%
45-54
15.5%
6.4%
5%
55-64
11.4%
6.7%
5%
65+
11.7%

There were 8 390 000 Facebook users in Sweden in December 2020, which accounted for 80.1% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (1 920 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 420 000.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2020
6 000 000
57.3%
women
42.7%
men
3.7%
2.3%
13-17
6%
10.8%
9.7%
18-24
20.5%
12.8%
11.7%
25-34
24.5%
9.8%
7.5%
35-44
17.3%
8.8%
5.7%
45-54
14.5%
6.3%
3.3%
55-64
9.7%
5%
2.5%
65+
7.5%

There were 6 000 000 Instagram users in Sweden in December 2020, which accounted for 57.3% of its entire population.

The majority of them were women - 57.3%.

People aged 25 to 34 were the largest user group (1 470 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 340 000.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2020
5 746 000
52.6%
women
47.4%
men
1.3%
0.7%
13-17
2%
6.4%
6.3%
18-24
12.7%
11.5%
12%
25-34
23.5%
9.4%
8.9%
35-44
18.3%
9%
8%
45-54
17.1%
7.1%
5.7%
55-64
12.9%
7.8%
5.7%
65+
13.6%

There were 5 746 000 Messenger users in Sweden in December 2020, which accounted for 54.9% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (1 350 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 330 000.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2020
4 120 000
15.8%
18-24
15.8%
53.4%
25-34
53.4%
26.7%
35-54
26.7%
4.1%
55+
4.1%

There were 4 120 000 Linkedin users in Sweden in December 2020, which accounted for 39.3% of its entire population.

People aged 25 to 34 were the largest user group (2 200 000).

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