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sweden flag

Social media users
in Sweden

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2025
8 105 400
52.6%
women
47.4%
men
 
 
13-17
n/a
8.1%
6.8%
18-24
14.8%
11.7%
12.1%
25-34
23.8%
9.2%
8.7%
35-44
17.9%
7.8%
7.1%
45-54
14.9%
6.8%
5.9%
55-64
12.7%
9%
6.8%
65+
15.9%

There were 8 105 400 Facebook users in Sweden in August 2025, which accounted for 76.5% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (1 926 400).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 553 800.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2025
5 790 600
55.6%
women
44.4%
men
 
 
13-17
n/a
8.8%
7.6%
18-24
16.3%
12.8%
12.3%
25-34
25.1%
10.3%
8.4%
35-44
18.7%
8.5%
6.7%
45-54
15.2%
7.3%
4.9%
55-64
12.1%
8%
4.7%
65+
12.6%

There were 5 790 600 Instagram users in Sweden in August 2025, which accounted for 54.7% of its entire population.

The majority of them were women - 55.6%.

People aged 25 to 34 were the largest user group (1 450 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 269 300.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2025
5 555 000
52.4%
women
47.6%
men
 
 
13-17
n/a
4.9%
4.1%
18-24
9%
10.6%
11.1%
25-34
21.7%
9.8%
9.4%
35-44
19.2%
8.9%
8%
45-54
16.9%
8%
7%
55-64
15%
10.3%
7.9%
65+
18.3%

There were 5 555 000 Messenger users in Sweden in August 2025, which accounted for 52.5% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (1 205 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 440 700.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2025
6 020 000
21.6%
18-24
21.6%
31.6%
25-34
31.6%
36.5%
35-54
36.5%
10.3%
55+
10.3%

There were 6 020 000 Linkedin users in Sweden in August 2025, which accounted for 56.9% of its entire population.

People aged 35 to 54 were the largest user group (2 200 000).

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