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sweden flag

Social media users
in Sweden

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2025
7 893 100
52.6%
women
47.4%
men
 
 
13-17
n/a
8.1%
6.9%
18-24
15%
11.7%
12%
25-34
23.7%
9.2%
8.7%
35-44
17.9%
7.8%
7.2%
45-54
15%
6.8%
5.9%
55-64
12.7%
9%
6.8%
65+
15.8%

There were 7 893 100 Facebook users in Sweden in July 2025, which accounted for 74.6% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (1 867 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 537 500.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2025
5 612 400
55.6%
women
44.4%
men
 
 
13-17
n/a
8.9%
7.6%
18-24
16.5%
12.7%
12.2%
25-34
25%
10.3%
8.4%
35-44
18.7%
8.6%
6.6%
45-54
15.2%
7.3%
4.8%
55-64
12.1%
7.9%
4.7%
65+
12.5%

There were 5 612 400 Instagram users in Sweden in July 2025, which accounted for 53% of its entire population.

The majority of them were women - 55.6%.

People aged 25 to 34 were the largest user group (1 401 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 261 000.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2025
5 420 000
52.3%
women
47.7%
men
 
 
13-17
n/a
4.9%
4.2%
18-24
9.1%
10.7%
11.2%
25-34
21.8%
9.8%
9.4%
35-44
19.2%
8.8%
8%
45-54
16.8%
8%
7%
55-64
14.9%
10.2%
7.9%
65+
18.1%

There were 5 420 000 Messenger users in Sweden in July 2025, which accounted for 51.2% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (1 183 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 426 200.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2025
6 120 000
21.2%
18-24
21.2%
31%
25-34
31%
37.6%
35-54
37.6%
10.1%
55+
10.1%

There were 6 120 000 Linkedin users in Sweden in July 2025, which accounted for 57.8% of its entire population.

People aged 35 to 54 were the largest user group (2 300 000).

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