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sweden flag

Social media users
in Sweden

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2025
8 349 100
52.7%
women
47.3%
men
 
 
13-17
n/a
8.4%
6.9%
18-24
15.3%
11.9%
12%
25-34
23.8%
9.1%
8.6%
35-44
17.7%
7.7%
7.1%
45-54
14.8%
6.7%
5.8%
55-64
12.5%
8.9%
6.8%
65+
15.8%

There were 8 349 100 Facebook users in Sweden in September 2025, which accounted for 78.8% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (1 989 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 570 700.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2025
6 011 200
55.5%
women
44.5%
men
 
 
13-17
n/a
9.2%
7.7%
18-24
16.8%
12.9%
12.4%
25-34
25.3%
10.1%
8.4%
35-44
18.5%
8.4%
6.6%
45-54
15%
7.1%
4.8%
55-64
11.9%
7.8%
4.6%
65+
12.4%

There were 6 011 200 Instagram users in Sweden in September 2025, which accounted for 56.7% of its entire population.

The majority of them were women - 55.5%.

People aged 25 to 34 were the largest user group (1 520 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 277 300.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2025
5 703 400
52.6%
women
47.4%
men
 
 
13-17
n/a
5.1%
4.2%
18-24
9.3%
10.7%
11.1%
25-34
21.8%
9.7%
9.3%
35-44
19%
8.9%
8%
45-54
16.9%
7.9%
6.9%
55-64
14.8%
10.4%
7.9%
65+
18.3%

There were 5 703 400 Messenger users in Sweden in September 2025, which accounted for 53.8% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (1 241 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 451 800.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2025
6 310 000
23.8%
18-24
23.8%
31.7%
25-34
31.7%
34.9%
35-54
34.9%
9.7%
55+
9.7%

There were 6 310 000 Linkedin users in Sweden in September 2025, which accounted for 59.6% of its entire population.

People aged 35 to 54 were the largest user group (2 200 000).

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