Other countries:

sweden flag

Social media users
in Sweden

AT THE END OF 2019

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2019
7 170 000
50.6%
women
49.4%
men
2.8%
2.1%
13-17
4.9%
7%
8.2%
18-24
15.2%
11%
12.6%
25-34
23.6%
8.6%
8.8%
35-44
17.4%
8.4%
7.5%
45-54
15.9%
6.3%
5.2%
55-64
11.4%
6.6%
5%
65+
11.6%

There were 7 170 000 Facebook users in Sweden in December 2019, which accounted for 68.5% of its entire population.

The majority of them were women - 50.6%.

People aged 25 to 34 were the largest user group (1 690 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 360 000.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2019
4 780 000
55.4%
women
44.6%
men
4%
2.9%
13-17
6.9%
9.2%
9.8%
18-24
19%
13.4%
13%
25-34
26.4%
9.8%
7.7%
35-44
17.6%
8.8%
5.6%
45-54
14.4%
5.9%
3.1%
55-64
9%
4.4%
2.3%
65+
6.7%

There were 4 780 000 Instagram users in Sweden in December 2019, which accounted for 45.6% of its entire population.

The majority of them were women - 55.4%.

People aged 25 to 34 were the largest user group (1 260 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 270 000.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2019
4 979 000
52%
women
48%
men
1.4%
1%
13-17
2.4%
7.2%
7.8%
18-24
15.1%
12.3%
13.1%
25-34
25.3%
9.6%
9.2%
35-44
18.9%
9.2%
7.8%
45-54
17.1%
6.6%
5%
55-64
11.6%
5.6%
4%
65+
9.6%

There were 4 979 000 Messenger users in Sweden in December 2019, which accounted for 47.5% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (1 260 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 200 000.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2019
3 750 000
15.7%
18-24
15.7%
53.3%
25-34
53.3%
26.7%
35-54
26.7%
4.3%
55+
4.3%

There were 3 750 000 Linkedin users in Sweden in December 2019, which accounted for 35.8% of its entire population.

People aged 25 to 34 were the largest user group (2 000 000).

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