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kenya flag

Social media users
in Kenya

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2023
15 667 500
43.7%
women
56.3%
men
0%
0%
13-17
0.1%
16.6%
21.7%
18-24
38.3%
15.3%
19.1%
25-34
34.5%
6.4%
8.3%
35-44
14.7%
2.2%
3.4%
45-54
5.7%
0.9%
1.4%
55-64
2.4%
2.2%
2.3%
65+
4.4%

There were 15 667 500 Facebook users in Kenya in December 2023, which accounted for 26.3% of its entire population.

The majority of them were men - 56.3%.

People aged 18 to 24 were the largest user group (6 000 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 3 400 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2023
3 068 000
49.4%
women
50.6%
men
0%
0.1%
13-17
0.1%
21.5%
23.7%
18-24
45.3%
17.3%
16.9%
25-34
34.2%
5.5%
5.5%
35-44
11%
1.6%
1.7%
45-54
3.3%
0.7%
0.7%
55-64
1.4%
2.7%
1.9%
65+
4.6%

There were 3 068 000 Instagram users in Kenya in December 2023, which accounted for 5.2% of its entire population.

The majority of them were men - 50.6%.

People aged 18 to 24 were the largest user group (1 389 300).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 728 300.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2023
13 750 800
43.7%
women
56.3%
men
0%
0.1%
13-17
0.1%
15.3%
20.4%
18-24
35.6%
16%
19.6%
25-34
35.6%
6.8%
8.7%
35-44
15.5%
2.3%
3.7%
45-54
6%
1%
1.5%
55-64
2.5%
2.3%
2.4%
65+
4.7%

There were 13 750 800 Messenger users in Kenya in December 2023, which accounted for 23.1% of its entire population.

The majority of them were men - 56.3%.

People aged 25 to 34 were the largest user group (4 900 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 2 800 000.

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Linkedin users in Kenya

Kenya flag
Linkedin users in Kenya
2023
4 320 000
37%
18-24
37%
50.9%
25-34
50.9%
11.3%
35-54
11.3%
0.7%
55+
0.7%

There were 4 320 000 Linkedin users in Kenya in December 2023, which accounted for 7.3% of its entire population.

People aged 25 to 34 were the largest user group (2 200 000).

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