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kenya flag

Social media users
in Kenya

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2022
11 387 200
44.1%
women
55.9%
men
1.1%
1.7%
13-17
2.9%
14.9%
19.3%
18-24
34.2%
15.8%
19.3%
25-34
35.1%
6.5%
8.3%
35-44
14.7%
2.1%
3.3%
45-54
5.4%
0.9%
1.4%
55-64
2.3%
2.7%
2.6%
65+
5.3%

There were 11 387 200 Facebook users in Kenya in December 2022, which accounted for 19.2% of its entire population.

The majority of them were men - 55.9%.

People aged 25 to 34 were the largest user group (4 000 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 2 200 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2022
2 434 700
47.7%
women
52.3%
men
1.9%
3%
13-17
4.9%
18.3%
22%
18-24
40.3%
17.2%
17.6%
25-34
34.8%
5%
5.3%
35-44
10.3%
1.4%
1.5%
45-54
2.9%
0.7%
0.6%
55-64
1.4%
3.2%
2.3%
65+
5.5%

There were 2 434 700 Instagram users in Kenya in December 2022, which accounted for 4.1% of its entire population.

The majority of them were men - 52.3%.

People aged 18 to 24 were the largest user group (980 600).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 536 100.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2022
10 023 500
43.6%
women
56.4%
men
0.9%
1.4%
13-17
2.2%
14%
19%
18-24
32.9%
16%
20%
25-34
35.9%
6.8%
8.7%
35-44
15.5%
2.2%
3.3%
45-54
5.5%
0.9%
1.4%
55-64
2.3%
2.9%
2.8%
65+
5.7%

There were 10 023 500 Messenger users in Kenya in December 2022, which accounted for 16.9% of its entire population.

The majority of them were men - 56.4%.

People aged 25 to 34 were the largest user group (3 600 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 900 000.

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Linkedin users in Kenya

Kenya flag
Linkedin users in Kenya
2022
3 399 000
32.4%
18-24
32.4%
58.8%
25-34
58.8%
8.2%
35-54
8.2%
0.6%
55+
0.6%

There were 3 399 000 Linkedin users in Kenya in December 2022, which accounted for 5.7% of its entire population.

People aged 25 to 34 were the largest user group (2 000 000).

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