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Social media users
in Kenya

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2025
20 475 600
44.4%
women
55.6%
men
 
 
13-17
n/a
15.6%
19.5%
18-24
35.2%
16.6%
20.5%
25-34
37.1%
6.8%
8.3%
35-44
15.1%
2.5%
3.7%
45-54
6.2%
1%
1.6%
55-64
2.6%
1.8%
2%
65+
3.7%

There were 20 475 600 Facebook users in Kenya in September 2025, which accounted for 33.8% of its entire population.

The majority of them were men - 55.6%.

People aged 25 to 34 were the largest user group (7 600 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 4 000 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2025
4 020 900
46.2%
women
53.8%
men
 
 
13-17
n/a
19.6%
24.9%
18-24
44.4%
16.8%
18.8%
25-34
35.6%
5.3%
5.8%
35-44
11.1%
1.7%
2%
45-54
3.7%
0.7%
0.8%
55-64
1.5%
2.1%
1.6%
65+
3.7%

There were 4 020 900 Instagram users in Kenya in September 2025, which accounted for 6.6% of its entire population.

The majority of them were men - 53.8%.

People aged 18 to 24 were the largest user group (1 786 700).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 000 000.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2025
17 774 100
44.5%
women
55.5%
men
 
 
13-17
n/a
14.6%
18%
18-24
32.6%
16.9%
20.8%
25-34
37.7%
7.3%
9%
35-44
16.3%
2.7%
4%
45-54
6.6%
1.1%
1.7%
55-64
2.8%
1.9%
2.1%
65+
4%

There were 17 774 100 Messenger users in Kenya in September 2025, which accounted for 29.3% of its entire population.

The majority of them were men - 55.5%.

People aged 25 to 34 were the largest user group (6 700 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 700 000.

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Linkedin users in Kenya

Kenya flag
Linkedin users in Kenya
2025
6 208 000
40.3%
18-24
40.3%
46.7%
25-34
46.7%
12.4%
35-54
12.4%
0.6%
55+
0.6%

There were 6 208 000 Linkedin users in Kenya in September 2025, which accounted for 10.2% of its entire population.

People aged 25 to 34 were the largest user group (2 900 000).

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