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Social media users
in Kenya

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2025
20 441 800
43.9%
women
56.1%
men
0%
0%
13-17
0%
15.7%
20.5%
18-24
36.2%
16.1%
20.1%
25-34
36.2%
6.8%
8.3%
35-44
15.2%
2.5%
3.6%
45-54
6.1%
1%
1.6%
55-64
2.6%
1.8%
2%
65+
3.8%

There were 20 441 800 Facebook users in Kenya in August 2025, which accounted for 33.8% of its entire population.

The majority of them were men - 56.1%.

People aged 25 to 34 were the largest user group (7 400 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 4 200 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2025
4 177 100
45.3%
women
54.7%
men
 
 
13-17
n/a
19.4%
26.3%
18-24
45.7%
16%
18.3%
25-34
34.3%
5.4%
5.7%
35-44
11.1%
1.7%
2%
45-54
3.7%
0.7%
0.8%
55-64
1.5%
2.1%
1.6%
65+
3.7%

There were 4 177 100 Instagram users in Kenya in August 2025, which accounted for 6.9% of its entire population.

The majority of them were men - 54.7%.

People aged 18 to 24 were the largest user group (1 910 500).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 100 000.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2025
17 535 000
43.8%
women
56.2%
men
0%
0%
13-17
0%
14.3%
18.8%
18-24
33.1%
16.5%
20.5%
25-34
37.1%
7.4%
9.1%
35-44
16.5%
2.6%
3.9%
45-54
6.5%
1.1%
1.7%
55-64
2.7%
1.9%
2.1%
65+
4%

There were 17 535 000 Messenger users in Kenya in August 2025, which accounted for 29% of its entire population.

The majority of them were men - 56.2%.

People aged 25 to 34 were the largest user group (6 500 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 3 300 000.

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Linkedin users in Kenya

Kenya flag
Linkedin users in Kenya
2025
6 047 900
41.3%
18-24
41.3%
46.3%
25-34
46.3%
12.2%
35-54
12.2%
0.1%
55+
0.1%

There were 6 047 900 Linkedin users in Kenya in August 2025, which accounted for 10% of its entire population.

People aged 25 to 34 were the largest user group (2 800 000).

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