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Social media users
in Kenya

AT THE END OF 2019

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2019
8 715 000
42.3%
women
57.7%
men
1.3%
2.2%
13-17
3.4%
14.9%
20.7%
18-24
35.6%
16.1%
20.7%
25-34
36.7%
4.5%
7%
35-44
11.5%
1.6%
2.9%
45-54
4.5%
0.7%
1.1%
55-64
1.9%
3.2%
3.2%
65+
6.4%

There were 8 715 000 Facebook users in Kenya in December 2019, which accounted for 14.7% of its entire population.

The majority of them were men - 57.7%.

People aged 25 to 34 were the largest user group (3 200 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 800 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2019
1 528 500
46.3%
women
53.7%
men
1.2%
2%
13-17
3.3%
18.3%
22.2%
18-24
40.6%
16.4%
19.6%
25-34
36%
4.1%
4.5%
35-44
8.6%
1.2%
1.3%
45-54
2.6%
0.7%
0.6%
55-64
1.3%
4.4%
3.4%
65+
7.8%

There were 1 528 500 Instagram users in Kenya in December 2019, which accounted for 2.6% of its entire population.

The majority of them were men - 53.7%.

People aged 18 to 24 were the largest user group (620 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 340 000.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2019
1 423 800
43.4%
women
56.6%
men
0.5%
0.6%
13-17
1.2%
10.5%
11.9%
18-24
22.5%
17.6%
23.2%
25-34
40.7%
6.3%
10.5%
35-44
16.9%
2.2%
4%
45-54
6.3%
1.1%
1.6%
55-64
2.7%
5.1%
4.6%
65+
9.8%

There were 1 423 800 Messenger users in Kenya in December 2019, which accounted for 2.4% of its entire population.

The majority of them were men - 56.6%.

People aged 25 to 34 were the largest user group (580 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 330 000.

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Linkedin users in Kenya

Kenya flag
Linkedin users in Kenya
2019
2 305 000
25.6%
18-24
25.6%
65.1%
25-34
65.1%
8.7%
35-54
8.7%
0.7%
55+
0.7%

There were 2 305 000 Linkedin users in Kenya in December 2019, which accounted for 3.9% of its entire population.

People aged 25 to 34 were the largest user group (1 500 000).

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