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Social media users
in Kenya

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2024
18 485 300
43.7%
women
56.3%
men
 
 
13-17
n/a
16.2%
21.1%
18-24
37.3%
15.7%
20%
25-34
35.7%
6.5%
8.1%
35-44
14.6%
2.4%
3.5%
45-54
5.9%
1%
1.5%
55-64
2.5%
1.9%
2%
65+
4%

There were 18 485 300 Facebook users in Kenya in December 2024, which accounted for 30.5% of its entire population.

The majority of them were men - 56.3%.

People aged 18 to 24 were the largest user group (6 900 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 3 900 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2024
3 578 900
47.4%
women
52.6%
men
 
 
13-17
n/a
20.6%
24.8%
18-24
45.3%
16.7%
17.8%
25-34
34.5%
5.4%
5.6%
35-44
11.1%
1.7%
1.9%
45-54
3.5%
0.7%
0.7%
55-64
1.5%
2.3%
1.7%
65+
4.1%

There were 3 578 900 Instagram users in Kenya in December 2024, which accounted for 5.9% of its entire population.

The majority of them were men - 52.6%.

People aged 18 to 24 were the largest user group (1 622 900).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 885 800.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2024
15 892 300
44%
women
56%
men
 
 
13-17
n/a
15.1%
19.5%
18-24
34.6%
16.4%
20.1%
25-34
36.5%
6.9%
8.8%
35-44
15.7%
2.5%
3.8%
45-54
6.3%
1%
1.6%
55-64
2.6%
2.1%
2.2%
65+
4.2%

There were 15 892 300 Messenger users in Kenya in December 2024, which accounted for 26.2% of its entire population.

The majority of them were men - 56%.

People aged 25 to 34 were the largest user group (5 800 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 3 100 000.

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Linkedin users in Kenya

Kenya flag
Linkedin users in Kenya
2024
5 366 000
41%
18-24
41%
46.6%
25-34
46.6%
11.6%
35-54
11.6%
0.9%
55+
0.9%

There were 5 366 000 Linkedin users in Kenya in December 2024, which accounted for 8.9% of its entire population.

People aged 25 to 34 were the largest user group (2 500 000).

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