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Social media users
in Kenya

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2024
17 035 400
43.5%
women
56.5%
men
 
 
13-17
n/a
16.4%
21.7%
18-24
38.2%
15.3%
19.4%
25-34
34.6%
6.5%
8.2%
35-44
14.7%
2.3%
3.5%
45-54
5.8%
1%
1.5%
55-64
2.5%
2.1%
2.2%
65+
4.3%

There were 17 035 400 Facebook users in Kenya in November 2024, which accounted for 28.6% of its entire population.

The majority of them were men - 56.5%.

People aged 18 to 24 were the largest user group (6 500 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 3 700 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2024
3 224 000
49.5%
women
50.5%
men
 
 
13-17
n/a
21.8%
23.9%
18-24
45.7%
17.3%
16.9%
25-34
34.2%
5.4%
5.4%
35-44
10.9%
1.6%
1.7%
45-54
3.3%
0.7%
0.7%
55-64
1.4%
2.5%
1.9%
65+
4.4%

There were 3 224 000 Instagram users in Kenya in November 2024, which accounted for 5.4% of its entire population.

The slight majority of them were men - 50.5%.

People aged 18 to 24 were the largest user group (1 474 200).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 771 600.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2024
14 641 800
43.2%
women
56.8%
men
 
 
13-17
n/a
15%
20.5%
18-24
35.5%
15.7%
19.8%
25-34
35.5%
6.8%
8.9%
35-44
15.7%
2.4%
3.7%
45-54
6.1%
1%
1.6%
55-64
2.6%
2.2%
2.3%
65+
4.6%

There were 14 641 800 Messenger users in Kenya in November 2024, which accounted for 24.6% of its entire population.

The majority of them were men - 56.8%.

People aged 25 to 34 were the largest user group (5 200 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 3 000 000.

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Linkedin users in Kenya

Kenya flag
Linkedin users in Kenya
2024
5 365 000
41%
18-24
41%
46.6%
25-34
46.6%
11.7%
35-54
11.7%
0.7%
55+
0.7%

There were 5 365 000 Linkedin users in Kenya in November 2024, which accounted for 9% of its entire population.

People aged 25 to 34 were the largest user group (2 500 000).

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