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kenya flag

Social media users
in Kenya

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2018
7 948 000
41.1%
women
58.9%
men
1.3%
2.1%
13-17
3.4%
15.1%
22.6%
18-24
37.7%
15.1%
20.1%
25-34
35.2%
4.3%
6.9%
35-44
11.2%
1.5%
2.8%
45-54
4.3%
0.7%
1.2%
55-64
1.9%
3.1%
3.1%
65+
6.3%

There were 7 948 000 Facebook users in Kenya in December 2018, which accounted for 13.3% of its entire population.

The majority of them were men - 58.9%.

People aged 18 to 24 were the largest user group (3 000 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 800 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2018
1 833 000
43.6%
women
56.4%
men
1.4%
2.3%
13-17
3.7%
18%
24%
18-24
42%
14.2%
18.5%
25-34
32.7%
3.8%
5.1%
35-44
8.9%
1.3%
1.9%
45-54
3.2%
0.7%
0.8%
55-64
1.5%
4.3%
3.7%
65+
8%

There were 1 833 000 Instagram users in Kenya in December 2018, which accounted for 3.1% of its entire population.

The majority of them were men - 56.4%.

People aged 18 to 24 were the largest user group (770 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 440 000.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2018
1 509 000
44.7%
women
55.3%
men
0.7%
0.8%
13-17
1.5%
12.6%
13.9%
18-24
26.5%
17.2%
21.9%
25-34
39.1%
6%
9.3%
35-44
15.2%
2.1%
3.6%
45-54
5.7%
1.1%
1.5%
55-64
2.5%
5%
4.4%
65+
9.4%

There were 1 509 000 Messenger users in Kenya in December 2018, which accounted for 2.5% of its entire population.

The majority of them were men - 55.3%.

People aged 25 to 34 were the largest user group (590 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 330 000.

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