Instagram users in South Africa
There were 8 806 600 Instagram users in South Africa in August 2025, which accounted for 14.2% of its entire population.
The majority of them were women - 55%.
People aged 18 to 24 were the largest user group (3 300 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 500 000.